Marketing

Variety of methods keep track of farm visitors

On a busy weekend day, Tougas Family Farm can see upwards of 10,000 customers walking through its fields and orchards. Making sure everyone has paid admission, keeping customers in the right fields an... more

Skelly’s Farm Market adapts to retail agriculture

A traditional Midwestern farm that raised 350 acres of field crops and milked 50 cows a day has successfully converted to a small vegetable growing and farm mar... more

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Make A Difference And The Headlines Will Come

Just about everybody has some special cause or organization they feel strongly about. Maybe it's an orphanage or a food pantry, a special hospital or ... more »

Little Farmer Learns To Survive In Big World

In many ways, Matt Roloff is your average farmer. He's 44. He owns Roloff Farms, a u-pick peach and pumpkin farm near Portland, Ore. He has a wife, Am... more »

Tempting Vegetables Lure in Customers

Atina Diffley remembers the Alar scare of 1989 – but for the opposite reason many apple growers remember it. For apple growers, it was a financ... more »

Market Strives To Focus On Local Food

Being manager of a farmers' market isn't easy. Combine that with studying for a master's degree in business, helping out at the family farm on weekend... more »

Taste, Tolerance Remain Popular Trends For Vegetable Industry

Eating quality, disease resistance and shelf life are the three key talking points in the vegetable seed industry right now, according to industry ins... more »

Hawaiian Farm Cruise Will Study Exotic Agritourism

Quick quiz: Name a state with more than 5,500 farms, 50 percent growth in agritourism in the last three years and a jump in sales from $26 million in ... more »

Texas Produce Industry Small But Vital

Texans are proud of their history. A stroll through the well-lit, well-kept Capitol building in Austin was enough to convince me of that. I might have... more »

USDA Proposes Ending Fruit And Vegetable Ban On Program Acres

When Agriculture Secretary Mike Johanns announced Jan. 31 that USDA was recommending "planting flexibility of fruits, vegetables and wild rice on base... more »

Straw ‘Tractor’ Hauls in Customers

Gro-Moore Farms claims to have the largest John Deere in North America. It's about 18 feet tall and 30 feet long. An "unbelievable" number of people h... more »

Regions Work More Closely Together to Sell Crop

The threat of offshore fresh asparagus imports is bringing North American asparagus growers closer together. There are tentative plans to cooperate on... more »


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