Marketing

‘Best of Show’ winners are announced for Fresh Summit

Produce Marketing Association (PMA) announced the “Best of Show” awards this week, a Fresh Summit tradition of recognition that celebrates innovation and creativity in marketing and product promotion. This year’s event featured virtual Marketplaces where exhibiting companies... more »

NAFDMA 2021 Inaugural Virtual Agritourism Summit set

North American Farmers' Direct Marketing Association (NAFDMA's) 2021 Inaugural Virtual Agritourism Summit offers three days of engaging programming including 14 educational sessions, five immersive farm tours, a virtual trade show and many opportunities to keep... more »

California produce markets retain sharp division

Seven months into the ongoing pandemic, farmer Dave Vierra of West Sacramento said he thinks a new normal has arrived. "How long this is normal is a good question," said Vierra, who grows vegetables, watermelon... more »

PMA Board of Directors adds six industry leaders

Produce Marketing Association will welcome six new industry leaders to the PMA Board of Directors on Thursday, Oct. 22 as the board meets for the first time. The newly elected leaders span the industry supply... more »

Lettuce, driven by bagged lettuce, a dominant player in vegetable sales

The pandemic caused changes in virtually all shopping habits, from when and where people shopped to the types, amounts and brands they purchased. These changes were driven by anxiety over in-store visits that prompted fewer... more »

Website allows buyers, sellers to report suspected violations of Tomato Suspension Agreement

The Florida Tomato Exchange recently launched TomatoMonitor.com, which allows individuals and companies in the tomato trade to report suspected violations of the Tomato Suspension Agreement. The new website is an important tool for the industry... more »

Bolthouse Farms launches line of plant-based carrot innovations

Taking a giant leap toward its long-term vision of "Plants Powering People," Bakersfield, California-based Bolthouse Farms announced Oct. 13 a new line of plant-powered products: Bolthouse Farms Wunderoots, new carrot-based "swaps" featuring Carrot Dogs, Carrot Fettuccine kits and Riced Carrot kits. This launch follows... more »

Monitor shifting purchasing patterns to grow business

A recent report from The Food Industry Association and The Hartman Group stated that “nearly all families (87%) report eating together as important and the COVID-19 pandemic has only amplified this value. Some younger shoppers,... more »

Current Issue

VGN April Cover

Insect Eavesdropper allows growers to “hear” what’s happening in fields

Managing wildlife on the farm

Southwest Florida’s Worden Farm manages challenges

Pennsylvania Vegetable Growers Association says farewell to leader

Southeast Regional Show recognizes leaders

Veg Connections: Biopesticides and beneficial insects

Business: Why do most succession plans fail?

60 years of advocating for agricultural employers

Keeping CSA members engaged and loyal

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