Marketing

Variety of methods keep track of farm visitors

On a busy weekend day, Tougas Family Farm can see upwards of 10,000 customers walking through its fields and orchards. Making sure everyone has paid admission, keeping customers in the right fields an... more

Skelly’s Farm Market adapts to retail agriculture

A traditional Midwestern farm that raised 350 acres of field crops and milked 50 cows a day has successfully converted to a small vegetable growing and farm mar... more

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Farm Tour Corrects Writer’s Misperceptions

A recent tour of New Jersey orchards and farm markets reinforced my belief in the difference between perception and reality, and the role marketing ca... more »

Growers, Customers Cautious As Spinach Returns To Stores

Spinach growers, processors and industry groups are working to restore public trust and get their product back on store shelves. The source of an outb... more »

Sweet Corn Farm Last To Grow Zellwood Variety

For years, Zellwood was the sweet corn capital of Florida, but now there's only one grower left. Long & Scott Farms has been the sole grower of Zellwo... more »

Boston Trip Provides Insight to Industry Diversification

So how come nobody told me Boston was the coolest city ever? History, scenery, shopping, entertainment, eye candy – it's all there. Last month, ... more »

Produce companies announce merger

Heeren Brothers and J.A. Besteman Co. announced Oct. 9 that they plan to merge, creating one of the largest family-owned produce wholesalers in Michig... more »

Michigan industry looks at 59-cent asparagus price

By Dick Lehnert, Assistant Editor

Honee Bear Canning Co., Lawton, Mich., announced March 10 that it will sign contracts to buy Michigan a... more »

Fresh Vegetable Harvested Acreage Up 2 Percent

The prospective area for harvest of 11 selected fresh-market vegetables during the winter quarter is forecast at 183,900 acres, according to USDA's Na... more »

Haygrove Tunnels Winners Announced

Haygrove Tunnels and Great American Publishing (The Fruit Growers News and The Vegetable Growers News) combined efforts to kick off Haygrove's North A... more »

SCALA Fungicide Gains EPA Registration

SCALA fungicide has been registered by the EPA. With this registration, fruit, nut, vegetable and grape growers throughout the United States have a ne... more »


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