Marketing
California winter vegetables thriving in Imperial Valley
Winter vegetable harvest is in full swing in California's Imperial Valley, and growers say the conditions this season have been close to perfect. “I’ve had a great growing season. Everything is on time and beautiful,... more »
OTA receives $1 million for foreign market access
The Organic Trade Association (OTA) has received more than $1 million from the USDA Market Access Program (MAP) to promote U.S. organic products around the world in 2024. The $1.05 million consists of $760,633 in... more »
IFPA supports continuation of WIC funds in SNAP
The International Fresh Produce Association (IFPA) launched its largest-ever ad campaign in support of the Special Supplemental Nutrition Program for Women, Infants, and Children (WIC). The launch coincided with the WIC National Day of Action,... more »
USDA invests $3 Million in farmer risk management training
The U.S. Department of Agriculture’s Risk Management Agency (RMA) is awarding up to $3 million for cooperative agreements to educate underserved, small-scale and organic producers on risk management and climate-smart practices. RMA’s Risk Management Education... more »
Minority council expands farmer training
Organic and natural foods supplier UNFI (United Natural Foods Inc.) and Cargill have increased donations to an organization that trains Black farmers and ranchers to diversify retailer and foodservice supplier bases. The National Minority Supplier... more »
Farm Market & Agritourism: Revolutionize customer relationships
In the rapidly evolving digital landscape, businesses are continually seeking innovative ways to connect with their customers. One of the most potent strategies that has emerged in recent years is the seamless integration of marketing... more »
Patrick Mills joins Idaho Potato Commission in retail
With more than 25 years of produce industry experience under his belt, Patrick Mills has joined the Idaho Potato Commission (IPC) as retail promotion director for the West/Canada following the retirement of Kent Beesley. “I’ve... more »
CBP pushed to boost Georgia produce demand
Georgia U.S. Senator Jon Ossoff has pushed U.S. Customs and Border Protection (CBP) to help Georgia farmers sell more produce, including pecans. In October, Sen. Ossoff launched an inquiry with CBP urging them to begin... more »
Current Issue
Insect Eavesdropper allows growers to “hear” what’s happening in fields
Managing wildlife on the farm
Southwest Florida’s Worden Farm manages challenges
Pennsylvania Vegetable Growers Association says farewell to leader
Southeast Regional Show recognizes leaders
Veg Connections: Biopesticides and beneficial insects
Business: Why do most succession plans fail?
60 years of advocating for agricultural employers
Keeping CSA members engaged and loyal
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