Easy online ways to build relationships with your customers
By Derrek Sigler
As I attend winter conferences, much of what I hear in regard to helping farms and farm marketers grow revolves around social media marketing. In the pages of VGN, you'll find columns from Jane Eckert and John Stanley, who both discuss social media like Twitter and Facebook. How many of you have taken advantage of this yet? Are you getting the results you'd like?
With social media, there are more opportunities to engage your customers. With Facebook alone, there are more than 800 million active users. If you're not using social media, you're missing a huge opportunity to interact with your customers. Social networking is no longer just an option. Your customers expect to be able to find you.
If you're not sure where to start, or you need to get better results, Great American Media Services, the parent company of eVGN, has launched a media services division that can help you. If you'd like to hear more about this service, email Kimberly Warren, media services director; or call her at 616-887-9008, ext. 110.
What are your thoughts about social media? How has it helped your farm or farm market? I'd like to hear your story.