Sep 5, 2008

Advan Announces Strategic Refocusing and Ownership Change

Advan is now a subsidiary of Sipcam Agro USA. The move is part of an ongoing strategic revitalization to focus Advan on meeting the needs of key U.S. distributor customers.

The Advan product family, which includes traditional and biorational products for the professional turf and ornamental, specialty agriculture and home and garden markets in the United States and Mexico, remains unchanged. Core Advan personnel will continue to serve customers while providing ongoing continuity and expertise for future expansion of the product portfolio.

“There is a tremendous opportunity for the Advan range of biorational products in the organic and conventional markets,” said Andy Lee, Advan president and chief executive officer. “The organic market is one of the fastest growing sectors of the U.S. food industry, with sales of organic food and beverages rising from $1 billion in 1990 to around $24 billion this year. Advan products allow growers to achieve cost-effective production, while meeting the demands of consumers.

“With the resources of Sipcam Agro USA behind it, Advan is well positioned to meet the needs of key distributors,” Lee said. “Our aim is to be a trusted and reliable supplier, offering differentiated solutions that add real value. Advan will act as a launch platform to bring exciting new offerings from global partners to the U.S. market.”