Nov 12, 2015

Church Brothers updates logo, brand

Church Brothers Farms, a grower/processor/shipper of more than 500 fresh vegetable SKUs, updated the company’s logo and added the word, farms, to its official name.

The logo refresh project had two objectives: Update the Church Brothers corporate logo and create two logos that look related but not matching to support the “one team” company value between Church Brothers and its processing affiliated company, True Leaf Farms, said Kori Tuggle, vice president of marketing.

Both logos are now the same shape to make them visually related when side by side. The Church Brothers Farms design and font was modernized from its original style while the True Leaf Farms logo was changed to stand out on packaging. The wide crop lines on the True Leaf Farms represent the wide beds of the company’s tender leaf crops.

The company changed the name on the Church Brothers logo from Church Brothers Produce to Church Brothers Farms to build more awareness for its in-house farming program.

“Being a grower-owned processing company is a strong differentiator for us and it supports one of our strategies to increase our land base and be even more vertically integrated than we already are,” Tuggle said.