HarvestPort Exchange, a shared economy marketplace for seasonally used agricultural assets, is launching on March 17.
The company’s CEO Brian P. Dawson said, “The goal of the platform is to put an extra dollar in the hands of farmers, without requiring them to adjust their seasonal operations in any way.”
HarvestPort will launch focusing on supply chain assets, and quickly expand into other categories such as heavy machinery, harvest assets, processor waste streams, and other seasonally utilized resources, the company said. HarvestPort’s marketplace will give clients opportunities to borrow and lend equipment with their peers in the speciality crop market in California, according to the company.
HarvestPort’s St. Patrick’s Day launch event is being held at the new Western Growers Center for Innovation and Technology, housed on the first floor of the Taylor Farms corporate headquarters in downtown Salinas, California.