Sep 1, 2016

PMA prepares for largest Fresh Summit Expo

Produce Marketing Association’s (PMA) 2016 Fresh Summit Convention & Expo will deliver innovations, networking and professional education when it convenes Oct. 14-16, in Orlando, Florida. PMA expects to deliver the largest Fresh Summit expo ever.

PMA has again organized the event’s content into “communities of interest” designed to help attendees connect to others who share common goals. This year’s communities include science & technology, industry talent, floral, issues leadership and global connections.

General session topics include innovation, personal branding and PMA’s annual State of the Industry. Sixteen workshops will help attendees find solutions to industry challenges including talent, developing effective marketing strategies to increase consumption, demonstrating best food safety practices, using technology to increase transparency and more.

In addition to community-organized education events, numerous community networking receptions events are also planned.

A broad range of creative products and services will be displayed at the Innovation@work area outside of the expo hall. Showcases here will feature products that fall into the following four categories: Just 4 Kids, On-The-Go, Certified Organic and Floral. Two of the categories are brand new this year—Certified Organic and Floral. Also on display will be Sensory Experience Contest winners and packaging innovations from finalist companies in PMA’s 2016 Impact Award for Excellence in Packaging.

The 2016 Fresh Summit exposition will be the largest exposition to date, with more than 1,100 exhibitors over 300,000 square feet.

The Fresh Summit Convention & Expo event days will change in 2017. Starting next year the event will take place Thursday-Saturday (with the expo on Friday-Saturday).

Learn more and register for PMA’s 2016 Fresh Summit Convention & Expo at www.pma.com/events/freshsummit.