Apr 26, 2012
Produce industry invited to join in Smart Irrigation Month

The Irrigation Association is laying the groundwork for Smart Irrigation Month, to be observed in July. Smart Irrigation Month is designed to increase awareness of the value of water-use efficiency, water-saving products, practices and services. Goals include:

•Educating homeowners, businesses, growers and other users about simple ways to save money and water.

•Encouraging industry firms and professionals to promote smart irrigation practices and technologies to customers.

•Helping water providers minimize peak water use and reduce demands on infrastructure in their communities.

•Reinforcing the role efficient irrigation plays in providing solutions to today’s water challenges.

Following the campaign, participants are invited to submit their marketing materials by Aug. 31, 2012, and participate in the Smart Marketing Contest. The contest recognizes winners in both agriculture and turf/landscape categories. Entries are judged on messaging, quality, creativity and integration of the Smart Irrigation Month mission. The contest is free to association members and, for the first time, is open to nonmembers for a nominal fee.

Industry professionals can find contest details, resources and promotion ideas at www.smartirrigationmonth.org.

All industry professionals and companies are encouraged to participate.




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