Marketing

Michigan grower finds success in kraut-making day

Long after the last pumpkin is carted off in a family’s wagon with donut holes and caramel apples, and long before the first quart of juicy u-pick s... READ MORE »

Video series aims to educate consumers about ag

Ron Goldy was waiting in his dentist’s office one day when a video playing in the corner caught his eye. The video was high-definition, with no narr... READ MORE »

New York state grown, certified food program launches

A New York State Grown & Certified program has been launched, as well as a new $20 million food hub in the Bronx to increase access to farm-fresh ... READ MORE »

Evaluation services available to Michigan farmers’ markets

Growing Hope, based in Ypsilanti, Michigan, is offering evaluation services to farmers' markets that are members of the Michigan Farmers Market Associ... READ MORE »

Farmers’ markets, farms draw customers with Pokemon Go

Farmers' markets and farm marketers are tapping into the Pokemon Go phenomenon to attract visitors and customers. The app has reached more than 30 mil... READ MORE »

Ontario processing vegetable growers might lose bargaining power

In February, Ontario’s Regulatory Registry listed proposed amendments by the Ontario Farm Products Marketing Commission to Regulation 440 (Vegetable... READ MORE »

Western Growers revamps Produce Price Index website

Western Growers has revamped its “Produce Price Index” (PPI) website to allow consumers to identify the price difference between what customers pa... READ MORE »

Produce Nerd website launched for produce industry

The Produce Nerd, a new online social marketing tool, has been launched to introduce the general public to the produce industry. The Produce Nerd ... READ MORE »

FreshFacts on Retail Q1 report released

Organic produce sales have surpassed the $1 billion mark, while consumers continue to drive demand for convenience and value-added items, according to... READ MORE »

Study finds promotion opportunity for Florida strawberries

More than three quarters of Florida’s strawberries are shipped to American markets east of the Mississippi River. Most of those out-of-state consume... READ MORE »


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