Marketing

Marketing to be strategic priority for PMA

During the first Produce Marketing Association (PMA) Board of Directors meeting of 2016, the association’s Marketing Task Force recommended that PMA establish marketing as a strategic priority during the next two years. The goal is... more »

Sales from U.S. horticulture operations up 18 percent in five years

USDA's National Agricultural Statistics Service (NASS) has released the 2014 Census of Horticultural Specialties report, which shows that horticulture operations sold a total of $13.8 billion in floriculture, nursery and specialty crops in 2014, up... more »

USDA awards funds for market development programs

USDA's Foreign Agricultural Service (FAS) has awarded fiscal year 2016 funding to more than 60 U.S. agricultural organizations to help expand commercial export markets for U.S. goods. The Market Access Program (MAP) focuses on consumer promotion,... more »

Church Brothers updates logo, brand

Church Brothers Farms, a grower/processor/shipper of more than 500 fresh vegetable SKUs, updated the company’s logo and added the word, farms, to its official name. The logo refresh project had two objectives: Update the Church... more »

CSA, u-pick sales expand farm market’s customer base

Offering u-pick fruit all summer through fall helped an old farm market bring in young customers. Strites Orchard turned 100 last year. The orchard and farm market is well known in the Harrisburg, Pennsylvania, area... more »

Eden Valley Growers gets grant for Western NY Food Hub

Eden Valley Growers, a farmer-owned cooperative and the owner/operator of the Western NY Food Hub, was awarded $98,890 through the Local Food Promotion Program from USDA to further expand its food hub operations.  Eden Valley Growers,... more »

A kraut company reinvents itself for the 21st century

Sauerkraut may not be sexy, but it’s got staying power. GLK Foods is proof of that. The company set out to corner the sauerkraut market when it made the strategic choice to grow and become... more »

PMA Impact Awards honor produce packaging

Seventy-one submissions from 57 companies vied for five 2015 Produce Marketing Association (PMA) Impact Awards: Excellence in Packaging. Winners of the 2015 Impact Award announced at the Friday general session of PMA Fresh Summit in... more »

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