Marketing
Agritourism expands pecan farm’s reach
Driving through the countryside along State Highway 21 outside of Caldwell, Texas, visitors come upon an oasis of sorts.Big signs that read "Welcome Center" mark the entry to a tree-lined drive that leads to the... more »
Members named to fruit, vegetable advisory committee
USDA recently named new members of its Fruit and Vegetable Industry Advisory Committee. The Agricultural Marketing Service (AMS) oversees the 25-member committee, which will meet up to two times per year to advise the secretary... more »
Minnesota farm focuses on local sales
Operating a diversified fruit and vegetable farm within view of downtown Rochester, Minnesota, has put Sekapp Orchard in prime position to draw retail followers from across the region.The farm is currently operated by Terrence (Fred)... more »
Company makes mark growing tomatoes under cover
Small tomatoes are the fastest-growing part of the tomato market in the United States. NatureSweet Tomatoes is doing its part to meet the rising demand.NatureSweet, based in San Antonio, owns and operates seven production facilities,... more »
Farm finds u-pick strawberry niche
When the economy changed a few years ago, Darin and Jessica Jones decided to get out of the residential grading and hauling business and into farming. It was a big leap, but the couple wasn't... more »
Census: Vegetable production is stable
An early look at vegetable crops in 2012 compared to 2007 showed only small differences in some of the overall the numbers, reflecting a relatively stable base for many categories across the country, according to... more »
Marketers share winning sales ideas
In 2007, Giff and Mae Burnap, who run Butternut Farm in Farmington, N.H., tried something new: They gave out free u-pick apple bags at a local elementary school. The half-peck bags were given to the... more »
Commission files suit against University of California
In April, the University of California (UC), Davis, filed a motion with the Alameda County Superior Court asking that the lawsuit filed against it by the California Strawberry Commission be dismissed.It's the latest move in... more »