Marketing

IFPA connects school districts, produce suppliers

The International Fresh Produce Association (IFPA) coordinated a School Foodservice Partner X-Change in early May to connect produce companies with K-12 school menu planners from 15 of the largest U.S. school districts. The Partner X-Change... more »

Ocean Mist expects strong spring artichoke season

Despite California’s rain storms and saturation of fields, Ocean Mist Farms is expecting a favorable 2023 spring crop of artichokes from their northern California growing region in Castroville, California. “The storms that devastated parts of... more »

Full Harvest expands online to all Grade 1 produce

Full Harvest, a leader in the battle against food waste, is expanding beyond surplus to all U.S. Department of Agriculture Grade 1 produce on its online marketplace for commercial buyers and sellers. Solving the food... more »

South Texas Onion Committee promotes Texas 1015 brand strategy

The Texas International Produce Association (TIPA) is busy promoting Texas 1015 Sweet Onions (TX1015). This spring, a U.S. Department of Agriculture Agricultural Marketing Service Specialty Crop Block Grant administered by the Texas Department of Agriculture... more »

PVGA urges renewing Pennsylvania vegetable marketing program

The Pennsylvania Vegetable Growers Association (PVGA) is recommending Keystone State growers to renew the Pennsylvania Vegetable Marketing and Research Program (PVMRP). In an April 15 email to members and others, the Richfield, Pennsylvania, organization recommended... more »

G&R Farms debuts new packaging at start of Vidalia Season

season. The moves aim to highlight the premium essence of G&R’s Vidalia onions and support retailers with increased sales. The redesign presents an illustrated and fresh feel donning a striking new color palette, with an... more »

Growers approve Michigan asparagus program

Michigan’s asparagus producers have approved a referendum to continue the Michigan Asparagus Industry Development Program. Growers vote on whether to continue the program every five years; this validates it to June 7, 2028. [caption id="attachment_17737"... more »

Idaho potatoes added to diabetes meal program

The Idaho Potato Commission and the American Diabetes Association (ADA) have announced a multi-year partnership making fresh Idaho potatoes the first vegetable to participate in the ADA’s Better Choices for Life program. The purpose of the... more »