Marketing

Another record week as frozen food sales gains outpace total store, fresh

While the country is slowly starting to re-open businesses and restaurants, grocery retailing sales continue to track well ahead of the old baseline. The week of May 17 was free of influences from holidays and... more »

2020 Georgia watermelon season kicks off June 3

The 2020 Georgia watermelon crop is expected to have the crisp, sweet flavor and high quality unique to Georgia watermelon. According to a news release, while Georgia has had a relatively cool spring, consumers should... more »

Guidance to U-pick operations in advance of opening set in Michigan

As warmer weather approaches, so does Michigan’s U-pick season. Farm operations across the state are working so they can safely open and operate in the face of the COVID-19 pandemic. The Michigan Department of Agriculture... more »

Arkansas reopening farmers’ markets amid COVID-19 threat

It’s farmers’ market season in Arkansas, although this year’s markets are anything but business as usual. Amid the COVID-19 pandemic, market managers and vendors have had to rethink their operations to stay in business and... more »

Fresh produce gains remained highly elevated the second week of May

In the ninth week of coronavirus-related shopping, patterns continued to evolve. Between the typical Mother’s Day sales boost and shoppers flocking to the store once more to stock up on meat amid ongoing coverage of... more »

Michigan asparagus season kicks off in time for holiday

As consumers eagerly await the arrival of this season’s crop of Michigan asparagus, the weather decided to make them wait just a little longer. Cooler temperatures in late April and early May – and even... more »

Delivery tips for markets, farms during crisis

In our current crisis, contactless delivery is a safe method to reach customers with agricultural products from your farms and markets. In this article, we’ll review specific tips for how to implement contactless delivery while... more »

Organic produce sales continue to increase, OPN reports

Total organic fresh produce sales continued to soar in April, increasing 18 percent from last year, and outpacing conventional produce products in both dollars and volume according to the April 2020 Organic Produce Performance Report. The... more »