Marketing

Farmers pursue innovative marketing in New Jersey during pandemic

New Jersey farmers are among the most innovative and most productive farmers in the nation. Farming in the country’s most densely populated state in the U.S. comes with many challenges. It also comes with marketing... more »

Fresh produce sales growth continues in week of April 19

Since the onset of coronavirus in the United States, grocery shopping patterns have been vastly different. Spending has been highly elevated ever since March 8 and much has changed in product and brand choices, trip... more »

Help for farms comes from Georgia Department of Agriculture, UGA

Georgia farmers and agricultural producers eager to sell abundant supplies of fresh produce and other products are being connected with consumers and other buyers who need their products through a new partnership between University of... more »

California LGMA CEO to retire, search for a new CEO begins

After 13 years as the chief executive officer of the California Leafy Green Products Handler Marketing Agreement, Scott Horsfall is announcing his plans to retire. The California Leafy Green Products Handler Marketing Agreement (LGMA) represents... more »

With some guidelines, Colorado to ramp up farmers’ markets

Along with greening grass and warming temperatures, spring also signals the start of farmers’ markets across Colorado. Farmers’ markets are considered essential businesses by the state and will open to serve Coloradans looking to purchase... more »

Single-digit sales for fruit while fresh vegetable sales accelerate

The week of April 12 marked the year’s earlier Easter as well as the sixth week of the coronavirus-related grocery shopping patterns. Since the onset of coronavirus in the United States, grocery retailing conditions have been... more »

Produce retailers, wholesalers market Virginia Grown product

The Virginia Department of Agriculture and Consumer Services (VDACS) has partnered with produce retailers and wholesalers to market Virginia Grown produce in local stores. To satisfy product demand and to assist any possible market disruptions,... more »

Operational changes seen as Washington state farmers’ markets open

The Proctor Farmers' Market in Tacoma, Washington, was supposed to open for the season almost a month ago. When it didn’t, Scott Gruber, president of the market’s board and a longtime vendor who has depended... more »