Marketing

California urban farms are included in ‘essential businesses’ category

Even as Californians shelter in place to contain the novel coronavirus that causes COVID-19, nutritious food remains vital to the health and well-being of our communities. "Eating fruits and vegetables is known to benefit our... more »

School nutrition professionals, United Fresh connect distributors, schools

The national, non-profit School Nutrition Association (SNA), representing school nutrition professionals, and United Fresh Produce Association, the national association representing the fresh produce industry, have partnered to connect produce distributors to school foodservice authorities requesting... more »

Food supply chain, consumer habits sorted out as store shelves empty

While all industries have been seriously affected by the COVID-19 pandemic, food and agriculture have been among the hardest hit segments of the U.S. economy. The primary reason lies in the composition of household food expenditures.... more »

Partnership between PMA, iTradeNetwork boosts members’ trade options

Produce Marketing Association (PMA) and iTradeNetwork have announced a partnership that will make iTradeNetwork’s newly-created iTradeMarketplace free to PMA members for six months. iTradeMarketplace is a partner discovery, matching, and transacting service that provides opportunities... more »

Foodservice-to-retail shift has potato industry adjusting on the fly

The ongoing COVID-19 pandemic has turned the food industry upside down. Most sit-down restaurants have been forced into takeout or delivery only, while some have shut down altogether temporarily. Meanwhile, grocery stores have struggled to... more »

MSU webinar focuses on selling at farmers’ markets during pandemic

An April 14 webinar at noon EDT will focus on selling at farmers' markets, and the impact of the coronavirus pandemic on that effort. Novel coronavirus is changing how food businesses can sell their products.... more »

March sales surge shows fundamentally different produce engagement

March 29 marked the end of what has been, for most people, the third week of tightening social distancing measures caused by the rapid spread of the coronavirus. As of early April, 47 states have... more »

Florida finds ways to connect produce sellers, buyers

The COVID-19 pandemic has caused major disruptions to Florida food markets. Sales of food products to restaurants and schools have fallen drastically. Some farmers' markets have closed. Sales through grocery stores spiked upward initially, but... more »