Marketing

Florida finds ways to connect produce sellers, buyers

The COVID-19 pandemic has caused major disruptions to Florida food markets. Sales of food products to restaurants and schools have fallen drastically. Some farmers' markets have closed. Sales through grocery stores spiked upward initially, but... more »

Ocean Mist Farms launches spring artichoke promotion

Castroville, California-based Ocean Mist Farms, a grower and marketer of fresh artichokes in the U.S., announces the launch of its annual spring promotion elevating the health and nutrition of their famous Gold Standard artichokes. With... more »

Five Crowns Marketing expands year-round marketing

Crops production spanning the calendar year is a great marketing capability – that’s why California’s Five Crowns Marketing has evolved into a shipping-packing operation that sources produce from several countries in both the American continents.... more »

North Carolina strawberry U-pick outlets get operation advice

North Carolina Gov. Roy Cooper has issued a stay-at-home order, which went into effect on Mar 30. COVID-19 has rapidly changed the individual freedoms that many of us took for granted, to ensure the greater... more »

Continuing produce sales with COVID-19

Demand for fresh local produce and other farm products is on the increase. Currently, for growers that sell directly to the public, COVID-19 presents some challenges to meet that demand. Farmers' markets in Delaware are... more »

Delaware farmer Katey Evans scoops deal on Shark Tank

Delaware farmer Katey Evans landed a sweet deal on ABC’s “Shark Tank.” Evans pitched a full line of super premium ice cream, dairy-free, gluten-free, and fat-free... more »

California-based Berry People expanding to accommodate growth

Berry People, a year-round, full-line shipper of branded organic and conventional strawberries, raspberries, blueberries, blackberries and avocados has created new positions within its organization, added team members and moved operations to a larger central California... more »

New York state has Interim Guidelines for Operation of Farmers’ Markets

The New York State Department of Agriculture and Markets on March 31 released the following Interim Guidelines for the Operation of Farmers' Markets. This guidance is provided for farmers’ market operators and vendors in response... more »