Marketing

Deadline approaches for national agritourism, direct sales survey

Farmers who have visitors on their farm, ranch, vineyard, or fishery, are invited to take part in a national survey about agritourism and direct sales. This multi-state research study is led by Lisa Chase, Extension... more »

Sweet corn seeds market set for strong revival

Demand of sweet corn seeds is expected to grow exponentially and is projected to generate $216 million during forecast period 2019-2029. The growing vegetables seeds market is projected to propel the growth of sweet corn seeds... more »

Church Brothers acquires Green Giant veggie unit

Salinas, California-based Church Brothers Farms acquired the Green Giant Fresh value-added vegetable business from Growers Express. Details of the transaction were not disclosed. According to a news release, the acquisition includes Growers Express’ production facility... more »

‘Locally grown’ broccoli looks, tastes better to consumers

In blind tests conducted by Cornell researchers, consumers rated a California broccoli tastier and better-looking than a pair of varieties grown in New York. But the New York broccoli fared much better in a subsequent... more »

Spinach among Amazon’s best-selling delivered groceries

Online sales giant Amazon recently released U.S.-only seasonal and year-end highlights of data from its shoppers in what it said was a record-breaking year and holiday season. Spinach was among the best-selling items for grocery... more »

14M pounds of celery sold week of the big game

Football season is crunch time for consumers – with celery selling exceptionally well. “Purchase data has shown us that nearly 14 million pounds of celery is sold during the week of the big game,” said... more »

Marketing tips to be shared by equipment manufacturers, agri-marketers

With the ag economy entering a new era of uncertainty, getting multi-location dealers and retailers, as well as small to medium-sized manufacturers to punch above their weight class in the marketing space is key to... more »

‘Save the Honeybee’ license plate backed by Georgia Beekeepers Association

“Save the Honeybee” license plates are now available for Georgia drivers to purchase, thanks to the efforts of the Georgia Beekeepers Association (GBA). “The idea of the honey bee tag had been tossed around for... more »