Marketing

Processed products, online sales spur success

The gentle curving of Lake Huron around the Thumb region of Michigan puts Port Austin on the tip of a peninsula, and summer tourism is big. “A lot of people from the metro Detroit area... more »

California Giant Berry Farms create store-finder webpage for consumers

California Giant Berry Farms recently added a new software tool within their website helping shoppers to find California Giant brand berries at nearby stores. The new product locator widget allows shoppers to simply enter their zip code... more »

Food leftovers put to good use by business partners

Up to 40 percent of crops grown in the United States never make it to market, but two North Carolina entrepreneurs are finding ways to create healthy foods out of what would otherwise be wasted.... more »

Virginia Agritourism Conference scheduled for April 3-4

The fifth annual Virginia Agritourism Conference will enable interested agritourism entrepreneurs, economic development staff, and local government leaders to explore different facets of Virginia agritourism, a growing industry recently shown to generate more than $2.2... more »

NAMA selects Dean Broadhead as Marketer of the Year

The National Agri-Marketing Association (NAMA) said Dean Broadhead, CEO of broadhead, has been selected as the 2019 NAMA Marketer of the Year. This recognition is the most prestigious honor... more »

Michigan man honors family farming history by creating potato-based vodka

Chris Iott is not among the Iott brothers who have made a career out of running the family’s northern Michigan seed farm, but he has found a way to create a new niche for his... more »

Gerber taps growers for groundbreaking baby food

Growers planted new crops and grew them organically in order to help baby food giant Nestlé put a groundbreaking line of baby food products in stores. Gerber Freshful Start is a new line of baby... more »

Large to small growers move crops with Farm-to-School movement

Providence Farm is a small vegetable-and-livestock operation in Michigan’s Antrim County, with a community supported agriculture (CSA) program and a roadside market. But owners Ryan and Andrea Romeyn say direct sales to schools have led... more »