Marketing
Dole Food updates logo and brand identity
Westlake Village, California-based Dole Food Co. launched Oct. 15 a refreshed logo and brand identity for the iconic 160-year old produce company. The new visual identity reflects: Dole’s values as an organization around freshness, transparency and... more »
Flavorful Brands, Lipman Family Farms partner to sell tomatoes
In expectation of rapid growth in the coming year, Flavorful Brands and The Produce Exchange / Lipman Family Farms are partnering to expand Tasti-Lee tomatoes to the Western U.S market. Well-known for superior garden-grown flavor,... more »
Market data is more than a four-letter word
Whether you manage a farmers’ market, on-farm market or a large public market, the questions remain the same. “What does the public want? Why do they shop at my market? Why don’t they shop at... more »
Ocean Mist Farms hires sales and marketing VP
Ocean Mist Farms has hired Rick Bravo as its vice president of sales and marketing. Bravo brings nearly 35 years of experience serving the fresh... more »
USDA restricts produce buyers for violating PACA
The USDA has imposed sanctions on three produce businesses for failing to pay reparation awards issued under the Perishable Agricultural Commodities Act (PACA). The following businesses and individuals are currently restricted from operating in the... more »
PanAmerican Seed hires lead vegetable breeder
PanAmerican Seed recently hired Luther McLaughlin as general manager of its vegetable breeding initiative. McLaughlin will have the overall responsibility for breeding, product development, sales and marketing of the... more »
Kara Goldin named keynote speaker for BrandStorm
Kara Goldin, Founder and CEO of hint, the San Francisco-based healthy lifestyle company, will give the keynote address at the fourth annual BrandStorm on February 21, 2019 in San Francisco. The event, hosted by United... more »
Trade mission to China scheduled by Michigan ag director
Michigan Department of Agriculture and Rural Development Director Gordon Wenk will continue the department’s work with Michigan businesses when he leads a trade mission to Beijing, Shanghai, and Guangzhou, China, September 17-21, 2018. This mission... more »
Current Issue
Accelerated deadline: FSMA 204 compliance may be coming faster than expected
Weeding out danger: Processing lines help remove toxic plants mixed with vegetable crops
East Coast diversification: Titan Farms expands from peaches into vegetables
Regenerating soil: Earth-friendly practices reinvigorate soil, aid grower efficiencies
Connecting innovation and education at the Great Lakes EXPO
Organic Grower: Strengthening Organic Systems
Veg Connections: Advancing onion thrips management
Farm Market & Agritourism: Managing increased customer traffic
Ag Labor Review: Transformative vs. performative
see all current issue »
