Strawberries

UC Davis licenses strawberry cultivars in Mexico

The University of California has entered into a master licensing agreement with Fresa Fortaleza LLC (F2), based in Watsonville, California, for the sub-licensing of new strawberry cultivars in Mexico. The agreement governs the licensing of five... more »

Details released for International Strawberry Symposium

Over 300 scientific presentations (148 oral papers and 172 posters), a thousand or so industry professionals expected from all over the world and a major novelty during the central day of Macfrut 2020, when the... more »

Mid-Atlantic Strawberry Programs slated for March 2-3

The Mid-Atlantic Strawberry Programs will be held March 2-3. The Strawberry Field Walk will be on March 2, from 12:30 p.m. until dark. The Evening Program will take place immediately following the Field Walk and... more »

Florida Strawberry Festival’s featured fruit comes from UF/IFAS research

When you hear the words “Plant City,” what comes to mind? Strawberries, probably. As thousands of people come here for the annual Florida Strawberry Festival this month, many will eat various types of the fruit.... more »

100% recyclable packaging goal set for 2025

In another step to further reduce the produce industry’s environmental impact, major North American fresh berry producers announced their commitment to use 100% recycle-ready packaging by 2025. The California Strawberry Commission, the North American Blueberry... more »

NASGA’s ‘Service with Impact Award’ presented to Tim Nourse

At the annual North American Strawberry Growers Association Annual meeting and Conference this week in San Antonio, Texas, Tim Nourse was presented the 2020 Annual “Service with Impact Award” by board member Kevin Edberg. The... more »

California Giant Berry Farms hires new CFO

California Giant Berry Farms recently added a new member to its Executive Team, welcoming Sean Martin as Chief Financial Officer to the growing company. Martin will supersede Dan Nicola as he begins his transition into... more »

Strawberry substrate workshop set by NYS Berry Growers, Cornell

Growing strawberries in substrate (soil-less media) can help prevent soil-borne diseases, increase yields, improve quality, and reduce the costs associated with pesticides, fertilizer, and water. To aid professional berry growers in learning about this valuable subject, the... more »