West

Evolving trends pinpointed in the US fresh strawberry market

Average per capita availability of fresh strawberries for 2017-19 was estimated at 6.8 pounds, more than double the average during 2000-02. To keep up with demand, both domestic and foreign supplies increased over time. Since... more »

Droughts longer, rainfall more erratic in most of the West

Dry periods between rainstorms have become longer and annual rainfall has become more erratic across most of the western United States during the past 50 years, according to a study published by the U.S. Department of Agriculture’s... more »

New science programs director for Western Growers is Afreen Malik

Western Growers has added Afreen Malik as science programs director. Malik brings over two decades of experience in the management of food safety, quality assurance and sustainability programs at... more »

Colorado offering free marketing webinars for ag, food operators

The Colorado Department of Agriculture is offering six free virtual marketing webinars this spring to help educate ag and food business owners on state-of-the-art ways to connect with consumers through the latest public relations, marketing,... more »

California agritourism coordinator Penny Leff retiring April 11

Penny Leff has spent her time at University of California Agriculture and Natural Resources working as a champion of all things that blend agriculture and tourism (“agritourism”). Leff first brought her creative approach to University... more »

Hydroponic tabletop strawberry approach drives project by three partners

Expectations are high for the first-ever Ocean Spray specialty berry pack which debuts this fall, backed by a trio of partners intent on elevating the category with a unique tabletop strawberry proposition. New Wave Berry,... more »

Ag interests seek more water investments in Biden infrastructure proposal

Recognizing the constructive elements of conservation, efficiency, recycling and watershed management included in the Biden administration’s initial infrastructure proposal, a national coalition of more than 200 agricultural organizations and urban and rural water districts said... more »

Taylor Farms acquires FreshPoint Toronto

Taylor Farms announces the acquisition of FreshPoint's Toronto operations, effective March 28. The fresh cut vegetable operation will continue to serve current FreshPoint customers and facilitate further growth of Taylor Farms in Canada. "We are excited to add our... more »