Jan 2, 2020

14M pounds of celery sold week of the big game

Football season is crunch time for consumers – with celery selling exceptionally well.

“Purchase data has shown us that nearly 14 million pounds of celery is sold during the week of the big game,” said Dan Duda, president of Duda Farm Fresh Foods, which produces Dandy-brand celery. “Celery sticks sell higher volumes during this time period and at a higher price average, even more than during the holidays, generating more dollars for the category.”

Duda Farm Fresh Foods has primary locations in Florida, California, Arizona, Georgia and Michigan, according to a press release from the company. The company is a wholly-owned subsidiary of A. Duda & Sons Inc., a family-owned, diversified land company headquartered in Oviedo, Fla.

Dandy Fresh Cut Celery is the category leader contributing 68% to national retail fresh-cut celery sales, according to a press release from Duda that cited IRI data. The brand is committed to providing people with inspiration for healthy and delicious snacking ideas, including incorporating celery as the ideal chip replacement for traditional gameday dips like queso, guacamole, and seven-layer dip.

For the fourth year in a row, Dandy Celery, grown by Duda Farm Fresh Foods, is proud to announce the return of its largest annual promotion, ‘Dip It 2 Win It’. Running now through January 10, the sweepstakes aim to elevate healthier snacking and drive in-store sales during peak football season while also offering loyal fans a chance to win an exclusive prize ahead of the big game.

This season, Duda Farm Fresh Foods has partnered exclusively with Weber Grills to award one grand prize winner a Weber Smokefire wood fired pellet grill along with a name brand 65-inch LED Smart TV. The company will also be giving away five secondary prizes of name brand 55-inch LED Smart TVs to the remaining winners.

“We wanted to thank our Dandy fans by launching another year of our popular Dip It 2 Win It sweepstakes,” Duda said in the press release. “We hope this inspires more game watchers to incorporate healthy snacking in their game time spread.”

Photo: Duda Farm Fresh