Feb 13, 2018
BrightFarms launches new crunchy iceberg baby leaf

Photo: BrightFarms

BrightFarms is announcing the launch of Sunny Crunch, a packaged salad that features a unique baby leaf iceberg not typically found in US supermarkets.

With a mild flavor profile that’s aimed at families and kids, Sunny Crunch combines the crisp texture of iceberg with the flavor and color of a leafy green. BrightFarms’ innovation team spent months researching and testing non-traditional lettuce varieties before landing on Sunny Crunch. It will be grown and distributed to local supermarkets from each of the company’s current greenhouse facilities.

“Iceberg lettuce is an American classic that continues to command a strong position in the salad category,” said Abby Prior, BrightFarms’ vice president of marketing. “Sunny Crunch adds a new level of flavor and excitement to a variety that many of us grew up with.”

Through the use of controlled hydroponic growing systems, BrightFarms is able to bring innovative products to market in a relatively short amount of time. The company is testing a number of other leafy greens and herbs and plans to roll out additional new products this spring.

For more information about BrightFarms and Sunny Crunch, please visit www.brightfarms.com.




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