May 24, 2021

Changes that emphasize specialty crop business for Verdesian

Cary, North Carolina-based Verdesian Life Sciences recently announced organizational moves that further enhances the company’s commitment to providing the best nutrient use efficiency products and technologies to specialty crop growers.

Jason Radfordhas accepted a new position of Vice President of U.S. Specialty Strategy. Radford had previously spent the past three years as the VP of Sales, West Region at Verdesian. Radford’s career in agriculture spans his lifetime having grown up on a small farm in southern Idaho. Prior to Verdesian he held various regional leadership positions at UAP, BASF and Simplot over 18 years. Radford is a graduate of Brigham Young University and resides in Middleton, Idaho.

“Over the past three years, Jason has worked diligently to lead our West Region, providing direction, stability and tremendous momentum,” Verdesian CEO Kenneth Avery said in a news release. “We are excited for his new opportunity here at Verdesian and what it will mean for our customers.”

Steve Henning will fill Radford’s shoes as VP of Sales, Western Region. Henning’s career in agriculture began more than 30 years ago, but his love of ag goes much deeper than that. Steve spent his time as a child shadowing his father in his role as a Georgia Extension Specialist, working with farmers to achieve success in peanut production. This passion then set Steve on a path that has crossed most of the U.S. and even into international markets. Steve’s career path has touched on sales, marketing and business leadership.

“Steve brings a wealth of experience across many crop segments and varied geographies,” said Avery. “His belief in dedication to the customer is the exact type of mentality that we wholeheartedly embrace here at Verdesian, and there’s no doubt our Western region is in good hands.”

Frown from the ground up in 2012, Verdesian Life Sciences offers farmers and growers biological, nutritional, seed treatment and inoculant technologies that maximize performance on high-value row crops and specialty crops as well as turf and ornamental plants.

As a 4R Nutrient Stewardship Partner, Verdesian is committed to researching and developing environmentally- and financially-sustainable products.