Mar 21, 2022
Demand moving in positive direction for US strawberries, report finds

A new report from RaboResearch identifies short-term and long-term trends in the U.S. strawberry market.

“Strawberry Demand Moving in the Rip Direction identifies several current conditions in the industry, including the following:

  • Although some consider the U.S. market to be mature, strawberry consumption has continued to grow. Strong consumer demand has driven an increase in imports and has incentivized multi-year high acreage in California.
  • Strawberry availability is expected to improve in 2022, and prices will likely remain steady.
  • The report also discusses the early development, challenges and opportunities of growing strawberries indoors or under protection – a production system that could take 5 to 10 years to become more mainstream.

The summary of the report indicated the U.S. market has absorbed over 2 million pounds of fresh strawberries recently. Although some consider the market to me mature, strawberry consumption has continued to grow and shows an elevated household penetration in the U.S. in terms of volume, strawberries will continue to be the leading item in the so-called berry patch in years to come.

“Strong consumer demand has driven an increased level of imports and has incentivized multi-year acreage in California,” the report said. “As a result, strawberry availability is expected to improve in 2022, and prices will likely remain steady. However, we expect some level of uncertainty, volatility and high input costs in the short run.”

 




Current Issue

VGN April Cover

Insect Eavesdropper allows growers to “hear” what’s happening in fields

Managing wildlife on the farm

Southwest Florida’s Worden Farm manages challenges

Pennsylvania Vegetable Growers Association says farewell to leader

Southeast Regional Show recognizes leaders

Veg Connections: Biopesticides and beneficial insects

Business: Why do most succession plans fail?

60 years of advocating for agricultural employers

Keeping CSA members engaged and loyal

see all current issue »

Be sure to check out our other specialty agriculture brands

produceprocessingsm Organic Grower