Jul 11, 2018

GreenFruit Avocados hires new sales and marketing manager

Mexican avocado grower/shipper, GreenFruit Avocados, today announced that retail veteran Kraig Loomis has been appointed Sales and Marketing Manager effective July 2.

GreenFruit Avocados is a grower-owned, vertically integrated avocado grower-shipper-marketer of Mexican avocados.

Loomis has16 years of experience in retail as a produce clerk, produce manager, produce inspector, produce specialist and produce buyer with companies including Kroger and Fresh & Easy. More recently, Loomis transitioned to the grower/shipper side of the business as the Sales Manager for asparagus, wet veg and varietal berries at Progressive Produce.

In his new role at GreenFruit Avocados, Loomis will be responsible for building on the existing sales and marketing programs of GreenFruit and creating a culture of quality and service experience for every customer. This will include mentoring the sales and marketing team to achieve personal and company goals.

“Produce is an exciting business that is finding itself in the right place and right time in history and continues to grow as a category when other areas of grocery are struggling,” Loomis said. “And even more exciting, avocados are one of those produce items that has found a fan following to grow in consumption and deliver new dollars in both retail and foodservice.”

When not involved in produce, Loomis keeps busy with his wife and family through a variety of sports and outdoor activities including coaching his daughter’s soccer team and supporting his son’s Boy Scout Troop as an Assistant Scoutmaster.