Dec 12, 2016
Nathan Dorn named United Fresh senior tech adviser

Nathan Dorn has joined United Fresh‘s team as senior technology adviser to help build its education and trade show technology platform, supporting the new United FreshTEC Conference & Expo, June 13-15, 2017 in Chicago.

Dorn will share his expertise in robotics, engineering, mechanical harvesting and other technology applications gained from years of experience with the Reiter Affiliated Companies, Gallo Family Vineyards and the Pepsi Bottling Group. In addition to his current consulting role, he is the CEO and co-founder of Food Origins – a startup focused on precision data collection and analytic services for hand-harvested produce. He was previously director of knowledge and innovation for Reiter Affiliated Companies, implementing worldwide organizational mechanization programs for fresh berry harvest and non-harvest activities.

Dorn began his career as a U.S. Navy nuclear mechanic for the submarine fleet. He received his MBA from Pepperdine’s Graziadio School of Business Management and his BA from the University of Phoenix.

Currently Dorn serves as organizing host for the RoboUniverse Ag Robotics Track, and as an advisor to multiple startup organizations, Cal Poly / California Strawberry Commission Research Center, Hartnell Jr. College and the Mixing Bowl.

The United FreshTEC Conference & Expo is designed to highlight the technologies coming to our business from farm to table. Breakthrough innovations in mechanical harvesting, robotics, packing and packaging, and more will be featured in the FreshTEC Expo. Attendees also will find a new Food Safety Pavilion featuring technologies to help companies comply with the myriad of regulations under the Food Safety Modernization Act. The FreshTEC Conference program will be designed specifically for operations executives and managers looking to understand new technology solutions that are available now, but also to look beyond at the visionary innovations on the way, according to a United Fresh press release.


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