Aug 24, 2015

National Kale Day scheduled for October 7

This year will mark the third annual National Kale Day on Oct. 7.

In recent years, kale's popularity has grown in both supermarkets and on restaurant menus. In fact, Whole Foods Market now buys and sells more kale than all other greens combined and other retailers have reported triple digit sales increases. This growing interest in kale has growers and manufacturers excited about the opportunity to promote not just kale, but all leafy greens.

Brian Cook, director of sales and marketing for San Miguel Produce and sponsor of National Kale Day said, “As growers, it’s exciting to find meaningful ways to connect with consumers and build enthusiasm around a category and drive real sales growth. National Kale Day is proof that consumers are eager to be part of the healthy eating movement.”

This year’s celebration will include online and offline events, including signature events in New York City.

In addition, to consumer events, National Kale Day has touched 10 countries, retailers, restaurants and schools with some of the largest school districts in the country including New York Public Schools and Los Angeles Public Schools planning to serve up kale.

Learn more about National Kale Day online.