Aug 24, 2015
National Kale Day scheduled for October 7

This year will mark the third annual National Kale Day on Oct. 7.

In recent years, kale's popularity has grown in both supermarkets and on restaurant menus. In fact, Whole Foods Market now buys and sells more kale than all other greens combined and other retailers have reported triple digit sales increases. This growing interest in kale has growers and manufacturers excited about the opportunity to promote not just kale, but all leafy greens.

Brian Cook, director of sales and marketing for San Miguel Produce and sponsor of National Kale Day said, “As growers, it’s exciting to find meaningful ways to connect with consumers and build enthusiasm around a category and drive real sales growth. National Kale Day is proof that consumers are eager to be part of the healthy eating movement.”

This year’s celebration will include online and offline events, including signature events in New York City.

In addition, to consumer events, National Kale Day has touched 10 countries, retailers, restaurants and schools with some of the largest school districts in the country including New York Public Schools and Los Angeles Public Schools planning to serve up kale.

Learn more about National Kale Day online.




Current Issue

Vegetable Growers News (VGN) May/June 2024 cover image

WSU AI program helps address water scarcity

Platform10 initiative focuses on pest, disease research

Farm market report: Inflation, farm input costs shape farm market prices

Nature’s Reward battles disease, pests through mechanization, biologicals

Fresh Views: Pollinator habitats

Successful succession

Farm Market & Agritourism: markups vs. margins

 

see all current issue »

Be sure to check out our other specialty agriculture brands

produceprocessingsm Organic Grower