Square Roots and URB-E partner in New York City.

Mar 30, 2022
New Square Roots partnership enables zero-emissions food delivery

Indoor farming leader Square Roots has partnered with URB-E, a compact container delivery network that’s replacing trucks with small electric vehicles, to enable fast, local delivery of its responsibly grown greens.

The fleet is utilized to deliver fresh produce from Square Roots’ indoor farm in Brooklyn to retail stores across New York City. URB-E’s electric vehicles were successfully deployed starting in December 2021.

URB-E’s containerized system provides capacity for the insulated cold storage bags to protect fresh produce, which enables faster loading and unloading times, better weather protection and reduced congestion on the road. All of these features work together to support Square Roots and quickly deliver produce that was picked at peak freshness, arriving in local stores within hours of harvest and minimizing food waste.

“Working with local farmers to deliver their responsibly-grown fresh produce — all while reducing emissions by using our vehicles — is part of building the greener and smarter cities of tomorrow, and that’s why we’re glad to partner with Square Roots,” said Charles Jolley, CEO of URB-E. “Solutions like these not only take cars and trucks off the road, they ensure local, fresh food is available all year round.”

Square Roots’ smart-farm technology platform and software-controlled hydroponic growing systems allow the company to grow more food with fewer resources, 365 days a year, regardless of outdoor weather conditions. Square Roots’ approach uses 95% less water than conventional field farms and repurposes existing urban infrastructure—creating ideal growing climates inside refurbished upcycled shipping containers that are stacked vertically to reduce the company’s impact on the land.

“Square Roots strategically deploys our indoor farms close to end consumers, all across the country, resulting in shorter supply chains everywhere—reducing food miles and minimizing food waste,” said Tobias Peggs, co-founder and CEO at Square Roots. “By working with URB-E and utilizing their electric-powered vehicles, initially in New York City, Square Roots can quickly deliver our fresh produce to stores in a way that is better for people and planet, while making good business sense.”




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