Jul 20, 2017

Pure Flavor names chief marketing officer

Greenhouse grower and marketer Pure Flavor has added Chris Veillon as chief marketing officer to the company’s executive leadership team.

“As we continue to grow our retail & foodservice business, we needed to strategically evolve our marketing direction to support our premium line of greenhouse vegetables. In adding Chris to our executive team, we have added a seasoned strategic marketer who not only understands the industry but has been successful in building consumer facing brands over the last 20 years “, said Jamie Moracci, president.

Under the Pure Flavor brand, the company grows and markets a variety of greenhouse tomato, bell pepper, cucumber, eggplant and living lettuce that is grown in Canada, U.S. and Mexico.

As chief marketing officer, Veillon will be responsible for all initiatives related to conceptualizing and implementing market strategy while providing strategic direction for promotion and advertising.

With the addition of Veillon as chief marketing officer, the company also promoted Matt Mastronardi to executive vice-president. Mastronardi is one of the founding partners of Pure Flavor and is part of the sales team.

Mastronardi, Jamie Moracci and Jeff Moracci, Pure Flavor’s CFO, founded Pure Flavor in 2003. With its corporate headquarters in Leamington, Ontario, the company now operates in three countries with multiple distribution center locations providing year-round production.

Pure Flavor will be exhibiting at the upcoming PMA Foodservice Trade Show in Monterrey, California, July 30. Stop by Booth #1106 to see Pure Flavor’s product line.

To learn more about Pure Flavor, visit www.pure-flavor.com.