Jul 9, 2015
Pure Flavor partners with Sakata to introduce Marzanito

Pure Flavor announced another exclusive agreement within the recent months. This mini San Marzano style tomato from Sakata will be marketed under the Marzanito name from Pure Flavor available throughout North America.

“At Sakata, our team is passionate about our efforts to create varieties that will challenge and shape the future of the industry,” said Kimberly Nerli, senior protected culture manager of Sakata Seed America. “Creating viable solutions for both growers and consumers remains the central focus of the specialty tomato program, while always keeping in mind the importance of creating a powerful flavor profile across our entire portfolio.”

“This variety has a distinct flavor and offers characteristics which cannot be found in other tomatoes, making it an important tomato SKU to add to a produce department,” said Matt Mastronardi, chief marketing officer of Pure Flavor.

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