Sep 20, 2018
United Fresh Start Foundation hosts fundraiser for kids’ access to produce

FreshStart 2019, the United Fresh Start Foundation’s annual conference, golf tournament and gala dinner bringing the industry together to increase kids’ access to fresh produce, will take place January 15-17, 2019 at the La Quinta Resort & Club in Palm Springs, California.

The event will once again feature a silent and live auction benefitting the foundation and a half-day education program focused on how the fresh produce industry increases children’s access to fresh fruits and vegetables. The event also will include United Fresh’s traditional volunteer leader meetings and the annual Gala Dinner recognizing the recipient of United Fresh’s 2019 Lifetime Achievement Award.

“Not only will we showcase the significant impact we’ve had on kids in just the last year, but we also will kick off our yearly fundraising efforts, which this year will enable us to launch new programs and partnerships while continuing to grow our current initiatives,” said Phil Muir, President & CEO, Muir Copper Canyon Farms, and Chairman, United Fresh Start Foundation Board of Trustees.

Last year’s auction and golf tournament raised over $100,000 to support the United Fresh Start Foundation’s mission of increasing children’s access to fresh fruits and vegetables. In 2018 to date, the foundation has provided grants to 20 community-based non-profits who are providing children with fresh produce during the times they are not in school, continued its leadership in the national Salad Bars to Schools initiative through partnerships with produce companies and innovative events like Tour de Fresh, and connected produce companies with more than 60 school buyers and menu planners from the nation’s largest school districts at the foundation’s annual School Foodservice Forum at the United Fresh convention, among other on-going partnerships and activities.

To register for FreshStart 2019, visit

75 Applewood Drive, Suite A
P.O. Box 128
Sparta, MI 49345
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