Farm market
Developing a rewards program
I don’t know about you, but I don’t know that I need another rewards card in my wallet. Seems like every business has some sort of rewards program. Why? Because they work. Consider developing a... more »
Farm Market and Agritourism: Effective pricing methods
Setting the right prices for your produce at farmers markets is a delicate balancing act. On one hand, you want to attract customers with competitive prices, and on the other, you need to ensure profitability... more »
GLEXPO Bus Tour: Where farm marketers exchange ideas
The Great Lakes EXPO Farm Market Bus Tour visited six Grand Rapids, Michigan, area locations featuring a variety of attractions, crops and products. On Dec. 4, the 132 participants packed three buses and visited Andy... more »
Farm Market & Agritourism: Establish your business as a destination
In digital marketing, we usually create a website first and think about the mobile appearance second. It may be time to reverse that practice, particularly if we attempt to develop a sense of destination with... more »
Farm Market & Agritourism: Revolutionize customer relationships
In the rapidly evolving digital landscape, businesses are continually seeking innovative ways to connect with their customers. One of the most potent strategies that has emerged in recent years is the seamless integration of marketing... more »
Farm Market & Agritourism: Know your customers
I was talking with a new owner of a farm market store. He had purchased the business from an organic farmer who owned the business for five years. Along with selling their produce, the organic... more »
Registration open for Kentucky conference
Registration for the Kentucky Fruit & Vegetable Conference is open. The event is Jan. 3-4, in Bowling Green, Kentucky, with pre-conference events the day before. The full conference program and registration information are available on... more »
USDA awards grants for local, regional food support
The USDA’s Agricultural Marketing Service has awarded more than $32 million for 98 grant projects to expand and strengthen local and regional food systems and increase the availability of locally grown agricultural products. The funding... more »
GL EXPO: ‘Fancy Lady Cowgirl’ and the digital market space
To maintain a thriving business, growers and farm marketers have a number of resources available to them: social media, trade shows, trade publications and — especially — fellow growers. DeHoff, aka... more »
Seven takeaways from benchmark survey of markets
Penn State Extension’s Farm Markets team works with a Farmers Market Promotion Program (FMPP) grant from the USDA-Agricultural Marketing Service (AMS). The awarded project is titled Building Dynamic Marketplaces & Stronger Networks for Pennsylvania's Direct... more »
Current Issue
Accelerated deadline: FSMA 204 compliance may be coming faster than expected
Weeding out danger: Processing lines help remove toxic plants mixed with vegetable crops
East Coast diversification: Titan Farms expands from peaches into vegetables
Regenerating soil: Earth-friendly practices reinvigorate soil, aid grower efficiencies
Connecting innovation and education at the Great Lakes EXPO
Organic Grower: Strengthening Organic Systems
Veg Connections: Advancing onion thrips management
Farm Market & Agritourism: Managing increased customer traffic
Ag Labor Review: Transformative vs. performative
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