Farm marketing

Farm Market & Agritourism: Establish your business as a destination

In digital marketing, we usually create a website first and think about the mobile appearance second. It may be time to reverse that practice, particularly if we attempt to develop a sense of destination with... more »

Farm Market & Agritourism: Revolutionize customer relationships

In the rapidly evolving digital landscape, businesses are continually seeking innovative ways to connect with their customers. One of the most potent strategies that has emerged in recent years is the seamless integration of marketing... more »

Farm Market & Agritourism: Know your customers

I was talking with a new owner of a farm market store. He had purchased the business from an organic farmer who owned the business for five years. Along with selling their produce, the organic... more »

GL EXPO: ‘Fancy Lady Cowgirl’ and the digital market space

To maintain a thriving business, growers and farm marketers have a number of resources available to them: social media, trade shows, trade publications and — especially — fellow growers. DeHoff, aka... more »

Seven takeaways from benchmark survey of markets

Penn State Extension’s Farm Markets team works with a Farmers Market Promotion Program (FMPP) grant from the USDA-Agricultural Marketing Service (AMS). The awarded project is titled Building Dynamic Marketplaces & Stronger Networks for Pennsylvania's Direct... more »

Ohio grower finds direct sales financially, personally satisfying

A grain grower is finding success with marketing fresh produce directly to consumers after deciding to stop selling wholesale to retailers. Tom and Tammy Brown’s Hilltop Harvest Farms in Wapakoneta, Ohio, grows a variety of... more »

Survey shows … inflation, competition factor in farm market pricing

Farm costs, inflation and competitors’ strategies influence how farm markets across the U.S. price their commodities and food items. This year’s Fruit Growers News Farm Market Pricing Survey shows what leading farm marketers across the... more »

Farm Market & Agritourism: Build a value ladder and they will climb

What is a value ladder? Here is a definition on www.mightynetworks.com: “A value ladder is a marketing term to describe a relationship between a brand and a customer in which, as a brand adds more... more »

Long & Scott Farms: Leaving the commodity trap

Longtime central Florida grower Long & Scott Farms survives and remains competitive by adapting to changes and diversifying its business and crops.  By altering the way it grows and markets crops, judiciously using chemicals and... more »

What do you charge for sweet corn? We’re all ears

Vegetable Growers News is seeking input on pricing at farm markets across the country. The farm market pricing survey seeks retail per-pound data on specific commodities in these categories: Pre-picked conventionally grown fruits and vegetables;... more »

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