Farm marketing
GL EXPO: ‘Fancy Lady Cowgirl’ and the digital market space
To maintain a thriving business, growers and farm marketers have a number of resources available to them: social media, trade shows, trade publications and — especially — fellow growers. DeHoff, aka... more »
Seven takeaways from benchmark survey of markets
Penn State Extension’s Farm Markets team works with a Farmers Market Promotion Program (FMPP) grant from the USDA-Agricultural Marketing Service (AMS). The awarded project is titled Building Dynamic Marketplaces & Stronger Networks for Pennsylvania's Direct... more »
Ohio grower finds direct sales financially, personally satisfying
A grain grower is finding success with marketing fresh produce directly to consumers after deciding to stop selling wholesale to retailers. Tom and Tammy Brown’s Hilltop Harvest Farms in Wapakoneta, Ohio, grows a variety of... more »
Survey shows … inflation, competition factor in farm market pricing
Farm costs, inflation and competitors’ strategies influence how farm markets across the U.S. price their commodities and food items. This year’s Fruit Growers News Farm Market Pricing Survey shows what leading farm marketers across the... more »
Farm Market & Agritourism: Build a value ladder and they will climb
What is a value ladder? Here is a definition on www.mightynetworks.com: “A value ladder is a marketing term to describe a relationship between a brand and a customer in which, as a brand adds more... more »
Long & Scott Farms: Leaving the commodity trap
Longtime central Florida grower Long & Scott Farms survives and remains competitive by adapting to changes and diversifying its business and crops. By altering the way it grows and markets crops, judiciously using chemicals and... more »
What do you charge for sweet corn? We’re all ears
Vegetable Growers News is seeking input on pricing at farm markets across the country. The farm market pricing survey seeks retail per-pound data on specific commodities in these categories: Pre-picked conventionally grown fruits and vegetables;... more »
Farm market bus tour shows what works, what doesn’t
The weather was cooperative, the doughnuts and cookies were fresh and amazing, and the cider was hard and delicious. The Great Lakes EXPO Farm Market Bus Tour featured six stops in the Grand Rapids area... more »
Reserve your spot on the EXPO Farm Market Bus Tour
The Great Lakes Fruit, Vegetable & Farm Market EXPO is near, which means it’s time to register for the annual Farm Market Bus Tour. Six educational stops await tour participants on Monday, Dec. 5, the... more »
Farm directory launched in New York
The New York State Department of Agriculture plans to launch a statewide online Farm Directory in mid-June. The Farm Directory will connect consumers to producers of farm products and promote New York farms. The Farm... more »
