healthy eating

Watermelon activity guide encourages children’s healthy eating

The National Watermelon Promotion Board (NWPB) has launched a new do-it-yourself watermelon day activity guide for children. The guide is designed to inspire creativity while encouraging healthy eating habits among children. It provides a wide... more »

Idaho potatoes added to diabetes meal program

The Idaho Potato Commission and the American Diabetes Association (ADA) have announced a multi-year partnership making fresh Idaho potatoes the first vegetable to participate in the ADA’s Better Choices for Life program. The purpose of the... more »

Beloved TIPA employee to be honored by Viva Fresh Open

The golf tournament at the 2023 Viva Fresh Produce Expo, scheduled for March 30-April 1 in the Dallas metropolitan region, plans to honor a longtime deceased Texas International Produce Association (TIPA) staffer. At the 2023... more »

Watermelon research is good news for consumers

Watermelon consumers tend to have higher overall diet quality than non-watermelon consumers, according to a recent study. The National Watermelon Promotion Board (NWPB) recently partnered with Nutrition Impact LLC on a research project to “determine... more »

2023 Viva Fresh expo keynote speaker named

Organizers of the 2023 Viva Fresh Produce Expo have named their keynote speaker. Charlie Rocket, who lost weight and improved his life by eating more fruits and vegetables, will be the featured speaker. [caption id="attachment_30783"... more »

USDA funds produce prescription programs across U.S.

The U.S. Department of Agriculture has invested almost $60 million in programs across the country that “prescribe” produce to encourage consumption and make fresh fruits and vegetables more accessible. The $59.4 million supports the Gus... more »

Symposium offers latest in berry health research

While the 9th Biennial Berry Health Benefits Symposium (BHBS) was postponed in 2021 due to COVID-19, berry research on health has continued through the pandemic and will be presented at the event in 2023. The symposium will... more »

Viva Fresh calls for participants in Clean Eating Challenge

The Texas International Produce Association (TIPA) is seeking participants for next year's Clean Eating Challenge. This year, 11 participants completed the  third annual Viva Fresh Clean Eating Challenge which culminated at April’s Viva Fresh Expo... more »

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