Marketing
Ocean Mist Farms hires Mark Munger in marketing role
Mark Munger has joined Ocean Mist Farms, Castroville, California, as senior director of marketing. Munger has more than 36 years of experience in the produce industry. In his new role, Munger will be responsible for... more »
Watermelon board ramps up digital presence
This summer, National Watermelon Promotion Board (NWPB) infused fresh online marketing trends into its consumer communications program to not only remain relevant but also thrive in today’s digital landscape. Recognizing that not all consumers need... more »
Mushroom Council: Mushrooms are the answer
Extending your grocery budget, adding more nutrition, eating more sustainably: No matter what challenge you’re trying to solve in the kitchen, “Mushrooms are the Answer,” according to the National Mushroom Council. This September, the Mushroom... more »
Bryant Christie changes leadership
Bryant Christie Inc., a provider of global market solutions to the food, beverage and agribusiness industries, is changing its leadership team. Bill Bryant, chairman of Bryant Christie Inc. (BCI) since the company’s founding, has moved... more »
IFPA applauds introduction of bill supporting healthy meals for kids
The International Fresh Produce Association commends leadership of the House Committee on Education and Labor for its recent commitment to the health of U.S. children via the introduction of the Healthy Meals, Healthy Kids Act,... more »
Valent USA announces sales and marketing appointments
Valent U.S.A., San Ramon, California, is appointing new people to its sales and marketing departments. “Valant is focused on growth and expansion as we work to provide growers with biorational, botanical and conventional solutions that... more »
Farm directory launched in New York
The New York State Department of Agriculture plans to launch a statewide online Farm Directory in mid-June. The Farm Directory will connect consumers to producers of farm products and promote New York farms. The Farm... more »
TX1015 Sweet Onion marketing campaign to raise consumer brand awareness
The Texas 1015 Sweet Onion (TX1015) marketing campaign is celebrating the start of the second year of its historic marketing program. This program focuses its efforts directly on American consumers to increase awareness of the... more »
Michigan grower finds success in kraut-making day
Long after the last pumpkin is carted off in a family’s wagon with donut holes and caramel apples, and long before the first quart of juicy u-pick strawberries get smeared across a toddler’s face in... more »
Video series aims to educate consumers about ag
Ron Goldy was waiting in his dentist’s office one day when a video playing in the corner caught his eye. The video was high-definition, with no narration – just music playing in the background. The... more »
Current Issue
Long & Scott Farms: Leaving the commodity trap
Digital hive inspection service helps pollination
Onion thrips management with plastic mulches
Prepare for inevitable H-2A audit
Growers learn about adopting regenerative practices
Sweet corn makes life green for growers
Farm market & agrotourism: Training is essential to satisfying employers
The great pumpkin experiment
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