Marketing
IFPA show lineup draws on tech, business, sports worlds
Drawing from the worlds of business, athletics, and global technology strategy and innovation, the International Fresh Produce Association (IFPA) Global Produce & Floral Show keynote lineup for 2023 includes speakers chosen to inspire attendees. “The... more »
Vidalia Onion Committee pairs with Certified Angus Beef
The Vidalia Onion Committee (VOC) is partnering with Certified Angus Beef for a social media content series aimed at helping at-home chefs level-up their grilling. Launching this summer, Vidalia onion fans and Certified Angus Beef... more »
Michigan asparagus group counts 2023 season successes
As the Michigan asparagus season ends, retail promotions, a new website, social promotions and a giveaway collaboration mark key highlights of the 2023 season, according to the Michigan Asparagus Advisory Board (MAAB). The season kicked... more »
Caveats for CA storage of asparagus
It's possible to extend the Michigan asparagus season by two weeks or more through controlled atmosphere storage. Randy Beaudry, horticultural professor at Michigan State University, outlined some takeaways from a study of CA storage for... more »
Ocean Mist Farms hires Mark Munger in marketing role
Mark Munger has joined Ocean Mist Farms, Castroville, California, as senior director of marketing. Munger has more than 36 years of experience in the produce industry. In his new role, Munger will be responsible for... more »
Watermelon board ramps up digital presence
This summer, National Watermelon Promotion Board (NWPB) infused fresh online marketing trends into its consumer communications program to not only remain relevant but also thrive in today’s digital landscape. Recognizing that not all consumers need... more »
Mushroom Council: Mushrooms are the answer
Extending your grocery budget, adding more nutrition, eating more sustainably: No matter what challenge you’re trying to solve in the kitchen, “Mushrooms are the Answer,” according to the National Mushroom Council. This September, the Mushroom... more »
Bryant Christie changes leadership
Bryant Christie Inc., a provider of global market solutions to the food, beverage and agribusiness industries, is changing its leadership team. Bill Bryant, chairman of Bryant Christie Inc. (BCI) since the company’s founding, has moved... more »
IFPA applauds introduction of bill supporting healthy meals for kids
The International Fresh Produce Association commends leadership of the House Committee on Education and Labor for its recent commitment to the health of U.S. children via the introduction of the Healthy Meals, Healthy Kids Act,... more »
Valent USA announces sales and marketing appointments
Valent U.S.A., San Ramon, California, is appointing new people to its sales and marketing departments. “Valant is focused on growth and expansion as we work to provide growers with biorational, botanical and conventional solutions that... more »
