Marketing

Valent USA announces sales and marketing appointments

Valent U.S.A., San Ramon, California, is appointing new people to its sales and marketing departments. “Valant is focused on growth and expansion as we work to provide growers with biorational, botanical and conventional solutions that... more »

Farm directory launched in New York

The New York State Department of Agriculture plans to launch a statewide online Farm Directory in mid-June. The Farm Directory will connect consumers to producers of farm products and promote New York farms. The Farm... more »

TX1015 Sweet Onion marketing campaign to raise consumer brand awareness

The Texas 1015 Sweet Onion (TX1015) marketing campaign is celebrating the start of the second year of its historic marketing program. This program focuses its efforts directly on American consumers to increase awareness of the... more »

Michigan grower finds success in kraut-making day

Long after the last pumpkin is carted off in a family’s wagon with donut holes and caramel apples, and long before the first quart of juicy u-pick strawberries get smeared across a toddler’s face in... more »

Video series aims to educate consumers about ag

Ron Goldy was waiting in his dentist’s office one day when a video playing in the corner caught his eye. The video was high-definition, with no narration – just music playing in the background. The... more »

New York state grown, certified food program launches

A New York State Grown & Certified program has been launched, as well as a new $20 million food hub in the Bronx to increase access to farm-fresh produce. The New York State Grown &... more »

Evaluation services available to Michigan farmers’ markets

Growing Hope, based in Ypsilanti, Michigan, is offering evaluation services to farmers' markets that are members of the Michigan Farmers Market Association (MIFMA). MIFMA is an organization that attempts to unify all farmers' markets across the... more »

Farmers’ markets, farms draw customers with Pokemon Go

Farmers' markets and farm marketers are tapping into the Pokemon Go phenomenon to attract visitors and customers. The app has reached more than 30 million downloads in the U.S., and as many as 25 million... more »

Ontario processing vegetable growers might lose bargaining power

In February, Ontario’s Regulatory Registry listed proposed amendments by the Ontario Farm Products Marketing Commission to Regulation 440 (Vegetables for Processing-Marketing) under the Farm Products Marketing Act to remove the provisions establishing negotiating agencies and... more »

Western Growers revamps Produce Price Index website

Western Growers has revamped its “Produce Price Index” (PPI) website to allow consumers to identify the price difference between what customers pay at grocery stores for fresh produce and what farmers receive for their products.... more »

Current Issue

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Digicrop views robotics, precision ag

Growers feel fertilizer, input cost crunch

Driscoll’s pioneering indoor strawberries

Tips presented to curb asparagus disease damage

Transplant drench fights devastating carrot weevil

Farm Market column: How to find, keep your farms’ CSA members

Ag Labor Review column: Heat is on; employers work to care for workers

see all current issue »

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