Marketing

Rabobank details produce trends at IFPA show

The fresh produce industry faces many challenges across the globe, including weather extremes, geopolitical tensions and a decreasing and more expensive workforce throughout the supply chain. Fortunately, with numerous technological innovations and new products being... more »

Marketing agency adds USDA grant writing to services

Moxxy Marketing has worked with multiple specialty crop commodity groups to submit applications and obtain funding through USDA Agricultural Marketing Service (AMS) grants. AMS grants are designed to fund projects “that enhance the marketability and... more »

Legislation seeks expanded opportunities for organic food

The Organic Trade Association is applauding the introduction of the Organic Market Development (OMD) Act, saying it will help unlock the potential of the organic marketplace and ensure continued growth of the segment in the... more »

IFPA show lineup draws on tech, business, sports worlds

Drawing from the worlds of business, athletics, and global technology strategy and innovation, the International Fresh Produce Association (IFPA) Global Produce & Floral Show keynote lineup for 2023 includes speakers chosen to inspire attendees. “The... more »

Vidalia Onion Committee pairs with Certified Angus Beef

The Vidalia Onion Committee (VOC) is partnering with Certified Angus Beef for a social media content series aimed at helping at-home chefs level-up their grilling. Launching this summer, Vidalia onion fans and Certified Angus Beef... more »

Michigan asparagus group counts 2023 season successes

As the Michigan asparagus season ends, retail promotions, a new website, social promotions and a giveaway collaboration mark key highlights of the 2023 season, according to the Michigan Asparagus Advisory Board (MAAB). The season kicked... more »

Caveats for CA storage of asparagus

It's possible to extend the Michigan asparagus season by two weeks or more through controlled atmosphere storage. Randy Beaudry, horticultural professor at Michigan State University, outlined some takeaways from a study of CA storage for... more »

Ocean Mist Farms hires Mark Munger in marketing role

Mark Munger has joined Ocean Mist Farms, Castroville, California, as senior director of marketing. Munger has more than 36 years of experience in the produce industry. In his new role, Munger will be responsible for... more »

Watermelon board ramps up digital presence

This summer, National Watermelon Promotion Board (NWPB) infused fresh online marketing trends into its consumer communications program to not only remain relevant but also thrive in today’s digital landscape. Recognizing that not all consumers need... more »

Mushroom Council: Mushrooms are the answer

Extending your grocery budget, adding more nutrition, eating more sustainably: No matter what challenge you’re trying to solve in the kitchen, “Mushrooms are the Answer,” according to the National Mushroom Council. This September, the Mushroom... more »

Current Issue

Summer cover crops: A matter of timing, seed choice

Onion meeting meeting highlights labor, exports, disease

 

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