Marketing

Bryant Christie changes leadership

Bryant Christie Inc., a provider of global market solutions to the food, beverage and agribusiness industries, is changing its leadership team. Bill Bryant, chairman of Bryant Christie Inc. (BCI) since the company’s founding, has moved... more »

IFPA applauds introduction of bill supporting healthy meals for kids

The International Fresh Produce Association commends leadership of the House Committee on Education and Labor for its recent commitment to the health of U.S. children via the introduction of the Healthy Meals, Healthy Kids Act,... more »

Valent USA announces sales and marketing appointments

Valent U.S.A., San Ramon, California, is appointing new people to its sales and marketing departments. “Valant is focused on growth and expansion as we work to provide growers with biorational, botanical and conventional solutions that... more »

Farm directory launched in New York

The New York State Department of Agriculture plans to launch a statewide online Farm Directory in mid-June. The Farm Directory will connect consumers to producers of farm products and promote New York farms. The Farm... more »

TX1015 Sweet Onion marketing campaign to raise consumer brand awareness

The Texas 1015 Sweet Onion (TX1015) marketing campaign is celebrating the start of the second year of its historic marketing program. This program focuses its efforts directly on American consumers to increase awareness of the... more »

Michigan grower finds success in kraut-making day

Long after the last pumpkin is carted off in a family’s wagon with donut holes and caramel apples, and long before the first quart of juicy u-pick strawberries get smeared across a toddler’s face in... more »

Video series aims to educate consumers about ag

Ron Goldy was waiting in his dentist’s office one day when a video playing in the corner caught his eye. The video was high-definition, with no narration – just music playing in the background. The... more »

New York state grown, certified food program launches

A New York State Grown & Certified program has been launched, as well as a new $20 million food hub in the Bronx to increase access to farm-fresh produce. The New York State Grown &... more »

Evaluation services available to Michigan farmers’ markets

Growing Hope, based in Ypsilanti, Michigan, is offering evaluation services to farmers' markets that are members of the Michigan Farmers Market Association (MIFMA). MIFMA is an organization that attempts to unify all farmers' markets across the... more »

Farmers’ markets, farms draw customers with Pokemon Go

Farmers' markets and farm marketers are tapping into the Pokemon Go phenomenon to attract visitors and customers. The app has reached more than 30 million downloads in the U.S., and as many as 25 million... more »

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Summer cover crops: A matter of timing, seed choice

Onion meeting meeting highlights labor, exports, disease

 

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