Marketing

Western Growers revamps Produce Price Index website

Western Growers has revamped its “Produce Price Index” (PPI) website to allow consumers to identify the price difference between what customers pay at grocery stores for fresh produce and what farmers receive for their products.... more »

Produce Nerd website launched for produce industry

The Produce Nerd, a new online social marketing tool, has been launched to introduce the general public to the produce industry. The Produce Nerd provides information on where produce came from and the work that goes... more »

FreshFacts on Retail Q1 report released

Organic produce sales have surpassed the $1 billion mark, while consumers continue to drive demand for convenience and value-added items, according to the United Fresh Produce Association’s Q1 2016 edition of the FreshFacts on Retail... more »

Study finds promotion opportunity for Florida strawberries

More than three quarters of Florida’s strawberries are shipped to American markets east of the Mississippi River. Most of those out-of-state consumers enjoy the fruit, but some mistakenly think Sunshine State strawberries aren’t available at... more »

Center for Produce Safety announces $20,000,000 campaign

Since its inception in 2007, the Center for Produce Safety (CPS) has provided $16.4 million to fund produce safety research. To expand this work, the center announced the “Campaign for Produce Safety,” a fundraising initiative... more »

Crop mix keeps customers coming back for more

When the Erbs talk about the diversity of their crops, they're not exaggerating. They grow 74 varieties of heirloom tomatoes, 54 varieties of peaches and nectarines and more than 100 varieties of pumpkins, for example,... more »

Hot sauce puts jalapeno grower on the hot list

Craig Underwood can't explain exactly why Huy Fong Foods' Sriracha Hot Sauce has exploded in popularity in the last few years, but he can always speculate. For one thing, consumers have developed a taste for... more »

Report: Organic product sales in the U.S. increased 72 percent since 2008

The U.S. Department of Agriculture's National Agricultural Statistics Service (NASS) released the results of the 2014 Organic Survey, which shows that 14,093 certified and exempt organic farms in the United States sold a total of... more »

USDA Fruit and Vegetable Program changes name to the Specialty Crops Program

USDA's Agricultural Marketing Service (AMS) is changing the name of the Fruit and Vegetable Program to the Specialty Crops Program effective immediately. Because of the expansion of products covered, the program name is being changed... more »

AMS previews expansion of GroupGAP pilot program

At Sept. 15 meeting of the U.S. Department of Agriculture's Fruit and Vegetable Industry Advisory Committee (FVIAC), Agricultural Marketing Service (AMS) Administrator Anne Alonzo previewed the planned expansion of a pilot program that helps small... more »