Marketing

New York state grown, certified food program launches

A New York State Grown & Certified program has been launched, as well as a new $20 million food hub in the Bronx to increase access to farm-fresh produce. The New York State Grown &... more »

Evaluation services available to Michigan farmers’ markets

Growing Hope, based in Ypsilanti, Michigan, is offering evaluation services to farmers' markets that are members of the Michigan Farmers Market Association (MIFMA). MIFMA is an organization that attempts to unify all farmers' markets across the... more »

Farmers’ markets, farms draw customers with Pokemon Go

Farmers' markets and farm marketers are tapping into the Pokemon Go phenomenon to attract visitors and customers. The app has reached more than 30 million downloads in the U.S., and as many as 25 million... more »

Ontario processing vegetable growers might lose bargaining power

In February, Ontario’s Regulatory Registry listed proposed amendments by the Ontario Farm Products Marketing Commission to Regulation 440 (Vegetables for Processing-Marketing) under the Farm Products Marketing Act to remove the provisions establishing negotiating agencies and... more »

Western Growers revamps Produce Price Index website

Western Growers has revamped its “Produce Price Index” (PPI) website to allow consumers to identify the price difference between what customers pay at grocery stores for fresh produce and what farmers receive for their products.... more »

Produce Nerd website launched for produce industry

The Produce Nerd, a new online social marketing tool, has been launched to introduce the general public to the produce industry. The Produce Nerd provides information on where produce came from and the work that goes... more »

FreshFacts on Retail Q1 report released

Organic produce sales have surpassed the $1 billion mark, while consumers continue to drive demand for convenience and value-added items, according to the United Fresh Produce Association’s Q1 2016 edition of the FreshFacts on Retail... more »

Study finds promotion opportunity for Florida strawberries

More than three quarters of Florida’s strawberries are shipped to American markets east of the Mississippi River. Most of those out-of-state consumers enjoy the fruit, but some mistakenly think Sunshine State strawberries aren’t available at... more »

Center for Produce Safety announces $20,000,000 campaign

Since its inception in 2007, the Center for Produce Safety (CPS) has provided $16.4 million to fund produce safety research. To expand this work, the center announced the “Campaign for Produce Safety,” a fundraising initiative... more »

Crop mix keeps customers coming back for more

When the Erbs talk about the diversity of their crops, they're not exaggerating. They grow 74 varieties of heirloom tomatoes, 54 varieties of peaches and nectarines and more than 100 varieties of pumpkins, for example,... more »

Current Issue

Lewis Taylor Farms counters rising labor costs

Avoid spreading tomato disease when transplanting

Georgia produce group celebrates award winners at highly attended show

In the muck and weeds: Michigan veg experts honored

Farm market bus tour shows what works, what doesn’t

Storytelling can end commodity farming

Tips for strawberry growers take center stage

Take time to assess your marketing strategy

Farm Bureau, John Deere agree on ‘right to repair

DiMare, voice of Florida tomato industry, dies

EPA proposes rodenticide restrictions

Duda names new president

Kitchen window view changes from farm to D.C.

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