Marketing
Agritourism Reaches New Heights at Long Acre Farms
Pilots set their global positioning coordinates to a latitude of 77° 18 feet 45 inches and a longitude of 43° 6 feet 45 inches when they and their passengers want a fun farm experience. Visitors... more »
Fruit, Vegetable Industries Have Fresh Reason for Hope
Trade show season always is exciting because you get the entire industry together to talk about the past growing season and the possibilities of the future. One of the most upbeat trade shows I've attended... more »
Ontario Grower Jumps into Growing Vegetables
Ontario vegetable grower Mike Pastir didn't fall into the farming game by accident. He jumped into it. And the 24-year-old enjoys where he landed, despite the many challenges. "Agriculture's gravy years are over," said Pastir,... more »
Fresh Baked Goods Bring Added Sales
Baked goods are hot items at farm markets these days. The aroma of fresh-baked pies, pastries, breads, rolls and muffins – hot from the oven – creates an atmosphere that boosts sales in all departments.... more »
Go-Getter Family Builds Vibrant Market
For Bill and Michelle Bakan of Maize Valley Farm Market in Hartville, Ohio, just being big farmers wasn't going to save the farm. They needed to sell something that made more money than corn and... more »
Regions Work More Closely Together to Sell Crop
The threat of offshore fresh asparagus imports is bringing North American asparagus growers closer together. There are tentative plans to cooperate on research and even marketing, according to representatives of Michigan Asparagus Advisory Board, the... more »
Assistant Editor No Stranger to the Industry
What goes around comes around, they say. But is it progress when you end up so close to where you started? I was born and raised just a few miles from here (Sparta, Mich.). One... more »
Boston Trip Provides Insight to Industry Diversification
So how come nobody told me Boston was the coolest city ever? History, scenery, shopping, entertainment, eye candy – it's all there. Last month, I spent hours walking around downtown and saw only a fraction... more »
Few Gripes Come From Fruit, Vegetable Producers
President George W. Bush's proposed 2006 budget for U.S. Department of Agriculture operations brought protests from many farm groups, but little criticism from the fruit and vegetable industries. President Bush proposed a 5 percent, or... more »
High Tunnels Bring High Returns
Production of fruit and vegetables in high tunnels is growing rapidly, with new growers and new crops finding their comfort zone under those plastic roofs and walls. Producers packed the session on high tunnel production... more »