Marketing
Pumpkin Farm Expands Its Options
Twenty-five years ago, Ralph and Janice Jutte bought Pigeon Roost Farm in Hebron, Ohio, about 25 miles east of Columbus. They bought the farm because they wanted to provide their three kids with a strong... more »
Supreme Court Ruling Gives New Life to Checkoffs
While the decision concerned beef, not fruit or vegetables, leaders in the horticulture industry hailed the U.S. Supreme Court beef promotion decision May 23 as a victory. "It is a great victory for the apple... more »
Tempting Vegetables Lure in Customers
Atina Diffley remembers the Alar scare of 1989 – but for the opposite reason many apple growers remember it. For apple growers, it was a financial disaster. In panic, schools dropped apples from the lunch... more »
The Vegetable Growers News Introduces Editorial Board
In our ongoing effort to improve the coverage in The Vegetable Growers News, we have established an editorial advisory board. The board will serve as our eyes and ears in the different growing regions of... more »
Sweet’s Gourmet Corn aims to be true to its name
Not every farmer can say his name's his claim to fame, but Gary Sweet can. Sweet's Gourmet Sweet Corn is for sale at more than 40 locations in the city and suburbs around Cleveland, Ohio.... more »
Community Gathers At Terhune Orchards
When Pam and Gary Mount bought Terhune Orchards in 1975, they weren't just looking to run a farm. They wanted to create a community gathering place, and they seem to have succeeded. More than 500,000... more »
Endangered Species Management Needs More Thought
A few years ago, the world's leaders in science, medicine and politics were faced with an ethical dilemma. Having driven smallpox disease to the brink of annihilation, should they take the last step and snuff... more »
Farm’s Switch To Vegetables Changes 250-year Tradition
The national bicentennial farm has been in the family since 1756. Until the 1980s, it primarily produced tobacco, soybeans and corn. At that time, the Holden brothers diversified from tobacco and planted an initial three-acre... more »
Hunts Point Terminal Merchants Look to Remodel Market
Plans are being made to modernize Hunts Point Terminal Market, that place in upper New York City where some $2 billion worth of fresh fruits and vegetables changes hands every year. The 55 merchants who... more »
Farm Tour Corrects Writer’s Misperceptions
A recent tour of New Jersey orchards and farm markets reinforced my belief in the difference between perception and reality, and the role marketing can play in creating that difference. The June tour was hosted... more »
Current Issue
Tech allows growers to ‘eavesdrop’ on insects
Southwest Florida’s Worden Farm manages challenges
Pennsylvania Vegetable Growers Association says farewell to leader
Southeast Regional Show recognizes leaders
Veg Connections: Biopesticides and beneficial insects
Business: Why do most succession plans fail?
60 years of advocating for agricultural employers
Keeping CSA members engaged and loyal
see all current issue »
