Marketing

Make A Difference And The Headlines Will Come

Just about everybody has some special cause or organization they feel strongly about. Maybe it's an orphanage or a food pantry, a special hospital or an organization that helps the widows of firemen. Whatever your... more »

Hydroponic lettuce wins customers’ hearts

People's desire for tender, baby lettuce shows up in the price tag. A small head of Boston butter or Bibb commands $3 or so while bigger heads of iceberg are selling for $1 in the... more »

USDA Proposes Ending Fruit And Vegetable Ban On Program Acres

When Agriculture Secretary Mike Johanns announced Jan. 31 that USDA was recommending "planting flexibility of fruits, vegetables and wild rice on base acres" be allowed in the next Farm Bill, Steve Smith was very, very... more »

Aloha Marketing Is All About Putting Value First

Ali'i Kula Lavender Farm is one of those rare agritourism destinations that once you've been there you will never forget it. In January, I led a group tour of agritourism farms on four islands of... more »

Produce companies announce merger

Heeren Brothers and J.A. Besteman Co. announced Oct. 9 that they plan to merge, creating one of the largest family-owned produce wholesalers in Michigan. The asset purchase will create a company with approximately 175 employees,... more »

Michigan industry looks at 59-cent asparagus price

By Dick Lehnert, Assistant Editor Honee Bear Canning Co., Lawton, Mich., announced March 10 that it will sign contracts to buy Michigan asparagus for 59 cents a pound (on a delayed price basis) or 57... more »

Fresh Vegetable Harvested Acreage Up 2 Percent

The prospective area for harvest of 11 selected fresh-market vegetables during the winter quarter is forecast at 183,900 acres, according to USDA's National Agricultural Statistics Service. This is 2 percent above 2005 and 3 percent... more »

Haygrove Tunnels Winners Announced

Haygrove Tunnels and Great American Publishing (The Fruit Growers News and The Vegetable Growers News) combined efforts to kick off Haygrove's North American advertising campaign by giving away a pair of one-half-acre tunnels. Growers entered... more »

SCALA Fungicide Gains EPA Registration

SCALA fungicide has been registered by the EPA. With this registration, fruit, nut, vegetable and grape growers throughout the United States have a new fungicide that provides a high level of preventative control against a... more »

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