Jun 7, 2023
Agronomic services provider Brandt changes marketing, promotes staffers

Agronomic services provider Brandt has reorganized its marketing functions and promoted three staffers into new positions.

Based in Springfield, Illinois, Brandt is a retailer of professional agronomic services and manufacturer of specialty input products. With more than 250 products, Brandt supplies farmers who grow row crops to fruit to vegetables, turf and ornamentals and include plant nutrition and crop protection products


The promotions are designed to enable the marketing group to continue to support the company’s rapid global growth, according to a news release.

Rod Riech, marketing director of Agronomic Services is being promoted to senior marketing director, North America. In the new role, Riech will help manage and lead Brandt’s U.S. marketing team.

“Rod has been my right-hand man since my first day at Brandt,” Karl Barnhart, chief marketing officer, said in the release. “This just publicly acknowledges and formalizes what he’s already been doing. Rod is the consummate professional: There’s no one I trust more to mentor, lead and manage the North American marketing team.”

Jared Brown, events manager, is being promoted to marketing director, Agronomic Services. Brown will be responsible for marketing efforts and community relationships within Brandt’s central Illinois retail business.

Alex Lovdahl, customer experience manager, is being promoted to marketing director, Insights & Analytics. The new role is designed to help bring a data-driven approach to Brandt Marketing. Lovdahl will be responsible for identifying key industry trends, leading primary and secondary research projects and mining the company’s various customer & prospect databases.


“I’m thrilled to announce these changes,” Barnhart said in the release. “We’ve built an incredible marketing function, with creative, dedicated professionals who deliver every day. These changes reward the team’s good work, build a more responsive leadership structure and enable us to support our business partners as we grow the business and delight our end customers together.”

Brandt Specialty Formulations is a manufacturer and leading supplier of specialty inputs for the agriculture, turf, ornamental and lawn and garden markets. It boasts a large portfolio of micronutrients and OMRI listed products used in farms, vineyards, golf courses and sports arenas in the world.

Serving growers around the world, Brandt was founded in 1953 by Glen Brandt and his sister Evelyn Brandt Thomas to help Illinois farmers adopt new and profitable technologies.

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