Marketing

Texts on benefits of California-grown produce welcomed by CalFresh users

The buzz or chirp of an incoming text message started some San Diego County, California, residents on the path to a healthier diet during this past year. In September 2020, most CalFresh participants in the... more »

Year-on-year produce sales gain highest since March 2021

The multi-month normalization of grocery shopping patterns came to a halt in August. “Since January 2021, we had been seeing the share of meals prepared at home decrease a little each month,” said Jonna Parker,... more »

Canadian rule: Some romaine lettuce from California must be tested

To protect Canadians from possible health risks, the Canadian Food Inspection Agency (CFIA) is implementing temporary import conditions for romaine lettuce from the Salinas Valley (Santa Cruz, Santa Clara, San Benito, and Monterey counties) in California... more »

Category growth, engagement for fresh produce driven by innovation

The Southeast Produce Council in conjunction with 210 Analytics released What’s New: The Consumer Take on Produce Innovation and Technology 2021 in one of two educational sessions at its fall show, Southern Innovations, on Sept.... more »

Indoor farm Square Roots expands retail presence with new salad mixes

Square Roots, a urban indoor farming operation, is expanding its retail presence with two new salad mixes, entering the $8.1 billion packaged salads and greens category. Square Roots’ salad mixes include a boost of healthy... more »

Steady, promotable asparagus volume expected from Peru

Peruvian Asparagus Importer’s Associationmembers expect a high volume, successful asparagus season. Peruvian Asparagus Importer’s Association's (PAIA) importer-members represent over 90% of the fresh asparagus imported and consumed within the United States. The association’s importer and... more »

Texas agriculture commodities benefit from global market assessment

Texas Agriculture Commissioner Sid Miller announced Aug. 31 the Texas Department of Agriculture has partnered with the Center for North American Studies at Texas A&M AgriLife Research to provide global market assessments for more than... more »

Florida’s ag industry loses estimated $4B due to ‘unfair’ trade

On Aug. 30, the Florida Department of Agriculture and Consumer Services released its latest report on the impacts of Mexican imports on Florida’s seasonal producers. The report “demonstrates that Florida producers continue to suffer a... more »

Current Issue

Onion growers overcome weather, navigate marketing

University of California improves equipment for vacuuming lygus bugs

Strohauer Farms diversifies with organic potatoes

‘Genius Bar’ stage, return of social hour at 2021 Great Lakes EXPO

Biological industry maturing after decades of change

Why garden centers should consider a CSA program

Customer expectations change during pandemic

National Council of Agricultural Employers column: Heat is on to protect those who toil on farms

Notes from the Farm column: Health challenges, mixed with desire to finish projects

see all current issue »

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