Marketing

Produce Marketing Association releases Food Service: Delivered details

Produce Marketing Association is dishing out some intriguing food for thought during its first-ever Foodservice: Delivered virtual event July 20-24. The online gathering for the foodservice industry showcases fresh produce products, ideas and insights to... more »

Jerry Mills: Ponder new operational approaches with COVID-19

Spraying fruit trees. Well, here we are at the most critical time of the year for spraying our apples and peaches and it keeps raining. I am using an extra sticker this year in hopes... more »

‘Building Capacity for Food Safety Compliance at Farmers Markets’ released

Ensuring produce sold at Delmarva farmers' markets is safe and preparing local farmers to comply with a federal Food Safety Modernization Act in 2021 are twin objectives of a nearly half-million dollar U.S. Department of... more »

Flat sales for fruit are worrisome, but floral is back

The week ending June 28 was the week in between Father’s Day and the Fourth of July, which means everyday demand alone was driving the sales numbers. Food and beverage sales remained well above last... more »

Markets recovering from COVID-19

Vegetable growers’ biggest obstacle seems to be market demand diminished by the COVID-19 pandemic that for months shut down restaurants and food service, and complicated farm operations and distribution. In early June, growers were getting... more »

2020 Agri-Marketing Conference will be offered as a virtual event

The National Agri-Marketing Association announced July 1 that the 2020 Agri-Marketing Conference will be offered exclusively as a virtual conference, Aug. 11-13, 2020. There will be no live event in Kansas City. “Like everyone, we’ve... more »

United States-Mexico-Canada Agreement goes into effect

The United States-Mexico-Canada Agreement went into effect July 1, at a crucial time for farmers and ranchers struggling to recover from COVID-19 losses and a depressed agricultural economy. The expected $2 billion annual increase in... more »

Father’s Day demand drove gains of 15.7% for fresh produce

The week ending June 21 was Father’s Day weekend and it resulted in a significant boost for fresh produce, both fruit and vegetables. At the same time, the demand for center-store items, including frozen and canned... more »


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