Marketing
US organic produce sales top $9B in 2021, up 5.5%
Organic fresh produce grew sales by 5.5% in 2021, topping $9 billion for the first time, and outpacing conventionally grown produce in year-over-year gains in both sales and volume, according to the 2021 Organic Produce... more »
New consumer food insights show rise in ag ‘channels’
As part of the Local and Regional Food Systems Response to COVID-19 project, in the fall of 2020 a team of researchers conducted a national survey of over 5,000 households. The survey provides important insights... more »
National Watermelon Promotion Board seeks directors
The National Watermelon Promotion Board (NWPB) will hold a nomination teleconference on Wednesday, Feb. 16, 2022 at 8 a.m. (PT) for district 4 and Wednesday, Feb. 16, at 10 a.m. (PT) for district 5 to nominate qualified watermelon producers and watermelon handlers to... more »
Farm market business considerations for 2022
As we enter another year, it’s good to think about the future of our business. Not just for the new year ahead, but the decade. The decade of the 2020s will be noted for some... more »
Farmers lost $27B in exports during 2018 trade war
A 2018 trade war had high costs for U.S. farmers. The USDA reports in a new study that tariffs on agricultural exports led to $27 billion in trade losses. At the commodity level, export losses were far... more »
Nominations opening for watermelon promotion board
The National Watermelon Promotion Board (NWPB) will hold a nomination teleconference on Feb. 16 at 11 a.m. (EST) for District 4 and Feb. 16 at 1 p.m. (EST) for District 5 to nominate qualified watermelon... more »
2021 produce sales pass 2020 in dollars; volume declines
The fourth quarter of 2021 was disrupted by high levels of COVID-19 cases, high inflation and continued supply chain disruption. “Americans are very aware of inflation, with 43% perceiving prices to be a little higher... more »
Consumer marketing effort set by Georgia Fruit and Vegetable Growers Association
The Georgia Fruit and Vegetable Growers Association (GFVGA), announced Jan. 11 the 2022 consumer-focused marketing plan, Every Bite Count! The goal of this new marketing plan is to educate consumers on the impact and importance... more »
Current Issue
Soli Organic thrives at indoor, in-dirt organic growing of herbs, greens
Pure Green Farms’ indoor-outdoor approach works well in broad market
Revolution Farms continues to expand greenhouse operation, providing ‘local’ greens to Midwesterners
Earthbound Farm ownership returned locally, and Taylor Farms continues to take organic to a higher level
Multiple approaches mitigate labor challenges
Reduced insecticide, IPM programs are key
AppHarvest grows indoors for tomatoes, other produce
Farm market business considerations for 2022, beyond
National Council of Agricultural Employers column: Farm, ranch community exudes essence of America
see all current issue »
