Marketing
Basics of building an on-farm market
Last month we looked at some things to consider before building your on-farm market or roadside stand. This time, we’ll assume you’ve done your SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis and looked at the zoning... more »
Application period set by USDA for Farmers Market & Local Food Promotion Program
The U.S. Department of Agriculture (USDA) has made available $23 million in competitive grant funding to support the development and expansion of local and regional food markets, enterprises and producer-to-consumer marketing. The Farmers Market and... more »
Applewood Fresh Growers expands into asparagus
Sparta, Michigan’s Applewood Fresh Growers is expanding into fresh asparagus. Nick Mascari, president at Applewood Fresh, said the move is part of the company’s strategic plan to diversify. Applewood is a grower, packer, shipper and... more »
Increase of $17.8M in sales seen in Taste NY program
Taste NY sales increased to a record $17.8 million in 2018, according to information provided by the office of New York Gov. Andrew M. Cuomo. Total gross sales of New York products from Taste NY... more »
Driscoll’s, Val Verde, Alpine Fresh honored by Whole Foods
Whole Foods Market has announced the winners of the seventh annual Supplier Awards, which honor suppliers that embody the company’s mission and values through their proven commitment to quality, environmental stewardship, organic integrity, innovation and... more »
Value-added products boost Mud Lake Farm’s revenue
To a grower, a value-added product means a crop plus processing and packaging – but such products also may add revenue to the farms themselves. That’s the working theory at Mud Lake Farm south of... more »
lef Farms introduces new crisp baby greens
On the heels of launching its Fusion blend just a few short months ago, Loudon, New Hampshire-based lef Farms (pronounced "leaf") is excited to introduce another unique leafy green to the market, called Crisp. Touted... more »
Processed products, online sales spur success
The gentle curving of Lake Huron around the Thumb region of Michigan puts Port Austin on the tip of a peninsula, and summer tourism is big. “A lot of people from the metro Detroit area... more »
