Marketing

Market data is more than a four-letter word

Every retail outlet we patronize collects information about us whether we know it or not.

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Farm markets report prices, strategy

For as long as growers have been selling their veggies at market, they’ve stretched their necks to look at what the other folks charge.

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Ocean Mist Farms tries fall flavor promotion for artichokes

Ocean Mist Farms’ fall consumer promotion is encouraging incorporate artichokes and Season and Steam products into their meals this fall. The strat... more »

Global Plant Genetics gets licensing deal for UC Davis strawberries

The University of California has entered into a master agreement with Global Plant Genetics, Ltd., (GPG) based in Norfolk, England, for the sublicensi... more »

Dole Food updates logo and brand identity

Westlake Village, California-based Dole Food Co. launched Oct. 15 a refreshed logo and brand identity for the iconic 160-year old produce company. ... more »

Flavorful Brands, Lipman Family Farms partner to sell tomatoes

In expectation of rapid growth in the coming year, Flavorful Brands and The Produce Exchange / Lipman Family Farms are partnering to expand Tasti-Lee ... more »

Market data is more than a four-letter word

Whether you manage a farmers’ market, on-farm market or a large public market, the questions remain the same. “What does the public want? Why do t... more »

Ocean Mist Farms hires sales and marketing VP

  Ocean Mist Farms has hired Rick Bravo as its vice president of sales and marketing. Bravo brings nearly 35 years of experience servin... more »

USDA restricts produce buyers for violating PACA

The USDA has imposed sanctions on three produce businesses for failing to pay reparation awards issued under the Perishable Agricultural Commodities A... more »

PanAmerican Seed hires lead vegetable breeder

PanAmerican Seed recently hired Luther McLaughlin as general manager of its vegetable breeding initiative. McLaughlin will have the overall res... more »

Kara Goldin named keynote speaker for BrandStorm

Kara Goldin, Founder and CEO of hint, the San Francisco-based healthy lifestyle company, will give the keynote address at the fourth annual BrandStorm... more »

Trade mission to China scheduled by Michigan ag director

Michigan Department of Agriculture and Rural Development Director Gordon Wenk will continue the department’s work with Michigan businesses when he l... more »


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