Marketing

Tom Tjerandsen, longtime produce marketer, dies

Tom Tjerandsen, 80, important in the promotion of California and Chilean produce, has died. He was based in Sonoma, California, where he died Nov. 8. Tjerandsen was a leader in... more »

Mastronardi receives Lifetime Achievement Award

Greenhouse pioneer Paul Mastronardi, president and CEO of Mastronardi Produce, received a Lifetime Achievement Award at the Ontario Produce Marketing Association (OPMA) 31st Annual Gala and Awards Ceremony. The prestigious award recognizes an individual that... more »

Team Watermelon rehydrates Marines at DC marathon

The National Watermelon Promotion Board (NWPB) distributed watermelon to Marines at the Marine Corps Marathon (MCM) in Washington, D.C. At the Oct. 30 event, the NWPB distributed 28,000 samples of watermelon to runners, friends, family... more »

Tanimura & Antle celebrates 40th anniversary

On Nov. 10, 1982, two families who migrated to the Salinas Valley chasing the California dream shook hands and established a company that would impact the fresh produce and agriculture industry forever. Built upon a... more »

Watermelon board to present consumer research

The National Watermelon Promotion Board will present its 2022 Watermelon Consumer Research Findings on Nov. 15. The NWPB and its consumer research partner, Aimpoint Research, will review consumers’ attitudes and awareness toward watermelon and compare... more »

USDA appoints fruit, vegetable industry advisory committee members

The U.S. Department of Agriculture has appointed 25 industry representatives to serve on the Fruit and Vegetable Industry Advisory Committee. The reappointed and newly appointed members will serve two-year terms beginning immediately and ending in... more »

Reserve your spot on the EXPO Farm Market Bus Tour

The Great Lakes Fruit, Vegetable & Farm Market EXPO is near, which means it’s time to register for the annual Farm Market Bus Tour. Six educational stops await tour participants on Monday, Dec. 5, the... more »

Recipients of 2022 Farm Credit MarketMaker Innovation Awards announced

Champaign, Illinois — The 2022 Farm Credit MarketMaker Innovation award winners were recognized at the National Agricultural Marketing Summit in Pensacola, Florida on October 24, 2022. Awarded for the 12th consecutive year, the Innovation Award... more »