Marketing

MSU webinar focuses on selling at farmers’ markets during pandemic

An April 14 webinar at noon EDT will focus on selling at farmers' markets, and the impact of the coronavirus pandemic on that effort. Novel coronavirus is changing how food businesses can sell their products.... more »

March sales surge shows fundamentally different produce engagement

March 29 marked the end of what has been, for most people, the third week of tightening social distancing measures caused by the rapid spread of the coronavirus. As of early April, 47 states have... more »

Florida finding ways to connect produce sellers, buyers

The COVID-19 pandemic has caused major disruptions to Florida food markets. Sales of food products to restaurants and schools have fallen drastically. Some farmers' markets have closed. Sales through grocery stores spiked upward initially, but... more »

Ocean Mist Farms launches spring artichoke promotion

Castroville, California-based Ocean Mist Farms, a grower and marketer of fresh artichokes in the U.S., announces the launch of its annual spring promotion elevating the health and nutrition of their famous Gold Standard artichokes. With... more »

Five Crowns Marketing expands year-round marketing

Crops production spanning the calendar year is a great marketing capability – that’s why California’s Five Crowns Marketing has evolved into a shipping-packing operation that sources produce from several countries in both the American continents.... more »

North Carolina strawberry U-pick outlets get operation advice

North Carolina Gov. Roy Cooper has issued a stay-at-home order, which went into effect on Mar 30. COVID-19 has rapidly changed the individual freedoms that many of us took for granted, to ensure the greater... more »

Continuing produce sales with COVID-19

Demand for fresh local produce and other farm products is on the increase. Currently, for growers that sell directly to the public, COVID-19 presents some challenges to meet that demand. Farmers' markets in Delaware are... more »

Delaware farmer Katey Evans scoops deal on Shark Tank

Delaware farmer Katey Evans landed a sweet deal on ABC’s “Shark Tank.” Evans pitched a full line of super premium ice cream, dairy-free, gluten-free, and fat-free... more »


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