Marketing

Stevenson’s Strawberries

Stevenson’s Strawberries began with one acre and almost five decades later is one of the most popular strawberry and pumpkin farms in Wayne, Maine, now growing 130 acres. It was back in the late 1970s... more »

Measuring success with a marketing plan

I don't know about you, but I need a plan to get up in the morning. Without one, there is a good chance that not much gets done that day. If you own a business,... more »

Celebrating women in agriculture: Women in produce share experiences

Women are increasingly stepping into pivotal roles in the ag industry, challenging stereotypes and reshaping the industry. From small family farms to expansive commercial operations to leading at academic institutions, many women combine tradition with... more »

Crafting a strong value proposition for retail farm markets

One of the benefits of my work with Extension is that I get to visit a lot of markets. Every market is unique, and each one, either consciously or unconsciously, reflects its values and the... more »

Farm Market Pricing Survey wants operator input

Great American Media Services, which publishes Fruit Growers News and Vegetable Growers News, is seeking farm market operator input. Properly pricing farm market produce and goods can be tricky. In the 2025 Farm Market Pricing... more »

Chicago farm market’s success

Goebbert’s Farm, a northwest Chicago suburb farm market operation, has been selling fruits and vegetables since 1948. Goebbert’s Farm, based in South Barrington, Illinois, sells a large variety of fruit and vegetables, including cabbage, cucumbers,... more »

Farm Market & Agritourism: In Market: Getting ready for the farmers market season

In my great-grandfather’s diary of his farming activities, you will find entries for most Saturdays that say "In market." One can imagine what it took in the late 1800s to get ready to be "in... more »

GLEXPO bus tour: Fruit Ridge tour fostered farm market ideas, networking

GLEXPO bus tour: Fruit Ridge tour fostered farm market ideas, networking The Great Lakes EXPO Farm Market Bus Tour visited a half dozen Grand Rapids, Michigan, area locations featuring a variety of attractions, crops and... more »