Marketing

Inflation, farm input costs shape farm market prices

The latest Vegetable Growers News and Fruit Growers News Farm Market Pricing Survey shows factors influencing how leading farm marketers charge for fruits, vegetables and other food. Properly pricing farm market produce and goods can... more »

Farm Market & Agritourism: markups vs. margins

A retail farm market manager knows that their business needs to make a certain gross profit percentage, in this case, let's say 30%. What do they do? The manager takes the cost of the item... more »

Report released on ag census by congressional district

The USDA’s National Agricultural Statistics Service (NASS) released the Congressional District Profiles and Rankings from the 2022 Census of Agriculture. This summary presents data by congressional district from the 118th Congress that includes land, farms,... more »

Ohio State University Extension announces joint agritourism and OPGMA events

Ohio State University Extension has announced the Ohio Agritourism Conference and OPGMA Summer Tour, combining efforts to provide valuable learning experiences while minimizing time away from the farm. Participants will gain insights into customer engagement,... more »

USDA: US ag exports generated $412B in 2022

The value of U.S. agricultural exports totaled $197.4 billion in 2022 and generated $214.6 billion in economic activity for a total economic output of $412 billion, according to new USDA numbers. Exports comprised both commodities... more »

Certified organic product sales hit record

Organic sales are on the rise. In the U.S., organic product sales have hit a record, according to a report. Sales of certified organic products approached $70 billion in 2023, a record for the sector.... more »

Keeping CSA members engaged and loyal

Since the pandemic, community supported agriculture (CSA) programs have enjoyed a resurgence of interest from consumers. We shouldn’t take this renewed interest for granted. Historically, CSA programs rely heavily on member retention for sustainability and... more »

2024 Michigan asparagus season underway

The Michigan Asparagus season has started and the fan favorite is arriving in stores about a week earlier than normal due to warmer winter. Currently, volume is on track with thick and tender asparagus ready... more »

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Vegetable Growers News (VGN) May/June 2024 cover image see all current issue »

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