Marketing
Senate committee budget proposals would increase specialty crop funding
The U.S. Senate Committee on Agriculture, Nutrition, and Forestry has released legislative text detailing proposals for a massive budget reconciliation package that dials back some House-approved changes to Supplemental Nutrition Assistance Program (SNAP) benefits. The... more »
Understanding your market’s shoppers
Gathering customer data is vital for retail farm markets. It helps to understand customer preferences, enhance service offerings and refine marketing strategies to improve the customer experience. But what are the most effective data collection... more »
Bedner Growers: Popular South Florida agritourism, farm market destination
Agritourism and farm markets have helped Bedner Growers survive and expand as a South Florida vegetable growing operation in its fifth generation. Based in Boynton Beach, Florida, the Bedners grow a variety of vegetables, including... more »
Farm market challenges: Labor, input costs drive farm market pricing
Pressed by inflation, escalating input costs, labor availability and competition from other venues, it’s more difficult than ever for farm market operators to effectively price their products. The latest Fruit and Vegetable Growers News Farm... more »
Effective methods for collecting customer data
Understanding customer behavior and preferences is essential for the success of retail farm markets. By collecting valuable customer data, farm market owners can tailor their offerings, improve customer service and enhance their marketing strategies. Several... more »
Good Humus Produce’s community mindset
Good Humus Produce is a small, family-owned farm located in the picturesque Hungry Hollow valley of Northern California. Founded in 1976 by Jeff and Annie Main, the farm spans 30 acres of certified organic land... more »
2025 Michigan asparagus season kicks off with promotions
With Michigan’s asparagus season now underway, the Michigan Asparagus Advisory Board (MAAB) is launching a fresh consumer marketing campaign to boost the vegetable’s profile and drive demand. Growers across the Wolverine State are reporting excellent... more »
USDA to deliver second round of MASC payments to specialty crop growers
U.S. Secretary of Agriculture Brooke Rollins has announced a second round of payments is coming for specialty crop producers through the Marketing Assistance for Specialty Crops (MASC) program. The program provides up to $1.3 billion... more »
Current Issue
Veg Connections: Heat-tolerant broccolini can integrate with clover living mulch
Farm market survey shows labor, input costs driving farm market pricing
Bedner’s: Popular South Florida agritourism, farm market destination
Organic Grower: Good Humus Produce’s community mindset
Workforce solutions: best practices
Ag Labor Review: Bridging the political divide
Farm Market & Agritourism: Effective methods for collecting customer data
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