Marketing

Retail demand for fruit and vegetables remains ‘robust’

While many aspects of the shopping trip have started to normalize, the weekly consumer demand for fresh fruits and vegetables continues to be robust compared with the 2019 pre-pandemic baseline. According to the May wave... more »

2021 Farm Fresh Directory is a guide to Colorado-grown products

As Coloradans look forward to returning to typical summer activities, farmers’ markets and fresh produce stands are once again becoming the top destinations for outdoor excursions. The Colorado Department of Agriculture’s 37th annual Colorado Farm... more »

Peruvian Asparagus Importers Association targets consumption increase

The Peruvian Asparagus Importers Association has released its 2020/2021 Fresh Asparagus Statistics, Category Trends and Demographics Report. “This year’s report is ready and available for distribution and we are very happy to report an increase of... more »

Former United Fresh exec Mary Coppola Heslep joins Ten Acre Marketing

Grand Forks, Nebraska-based Ten Acre Marketing, a full-service agricultural marketing firm expanded its team, tapping fresh produce marketing veteran, Mary Coppola Heslep. Coppola Heslep joins Ten Acre Marketing as senior vice president, creative after leading... more »

Top award winners announced by National Agri-Marketing group

The National Agri-Marketing Association has announced its Association Leaders and Marketer of the Year honorees. Tim Hassinger is named the National Agri-Marketing Association (NAMA’s) AgriBusiness Leader of the Year, Chad Gregory is named Ag Association... more »

North Carolina’s Indigo Farms Market puts emphasis on local customer base

One family in Calabash, North Carolina, is founded on deep agriculture roots and a true heart for farming. Sallie Bellamy, fifth-generation farmer at Indigo Farms Market, has always loved farming and learned the trade from... more »

Spookley Farm Program from Evergreen Creations marks 20th anniversary

Spookley the Square Pumpkin is turning 20 this fall and Evergreen Creations, an agritourism industry provider of farm-friendly “edutainment” content, is offering up some fun ways for farms and their visitors to be a key... more »

Eastern Cantaloupe Growers Association launches Flavor of Sunshine campaign

The Eastern Cantaloupe Growers Association has announced the launch of its 2021 Flavor of Sunshine campaign. This campaign is intended to support the 2021 Eastern Cantaloupe season by driving business for retailers with consumer-facing marketing components such... more »

Current Issue

J&J builds Florida vegetable operation on former citrus site

IPM brings higher watermelon yields

Farmers eye long-term planning, both for farm and themselves

CPS continues to fund research into listeria

Mating disruption products availability, practice grows

Farm Market column: Consumer disruption puts focus on retailers’ actions

National Council of Agricultural Employers column: Agricultural workforce plays key role in times of crisis

Notes from the Farm column: Taking a seat best way to continue with the job

see all current issue »

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