May 2, 2023
FIRA USA 2023 registration opens

Registration is open for FIRA USA 2023.

The event hits the ground with farming robots Sept. 19-21 in Salinas, California.

The Salinas Sports Complex, home of the famous California Rodeo Salinas, is set to become the hub of agricultural innovation as it hosts the 2023 edition of FIRA USA.

The three-day event will bring together the AgTech automation community for a showcase of the latest robotic farming solutions, exhibitions, presentations, discussions and networking opportunities.

Following a successful first edition in Fresno, California, Western Growers, the French non-profit association GOFAR, and the VINE/University of California, Agriculture and Natural Resources (UC-ANR) are collaborating once again for the traveling event throughout California.

The event aims to bring together startups and growers, providing them with great content, demos, and conversations that will benefit the AgTech automation community.

The primary goal of FIRA USA is to unite the AgTech automation community through engaging content, innovative demos, and fruitful conversations, according to a news release.

“We found a willing audience on both sides — startups enjoyed being part of a focused event where most of the attendees were looking for their type of solution, and growers were also interested in attending a show that focused on one type of solution”, Walt Duflock, vice president of innovation at Western Growers, said in the release.

The Salinas Sports Complex location is designed to offer a comprehensive experience, with all formats located in one place, making it effortless for attendees to navigate between theater-style presentations, the exhibitor area, and the demo area, according to the release. “Our aim is to create a favorable environment that facilitates seamless interaction between growers, innovators, and the latest advancements in robotic farming technology,” Gabriel Youtsey, chief innovation officer at UC-ANR and head of The VINE initiative, said in the release.

“We are very delighted to officially launch the registration and special calls in Salinas,” Gwendoline Legrand and Maialen Cazenave, GOFAR co-directors, said in the release.

For more information and to register for the event, visit:

The GOFAR non-profit organization undertakes to promote and develop the agricultural robotics sector at international level. Like RobAgri, whose objective is to facilitate the technical development of agricultural robots, GOFAR meets the increasing need for visibility and networking of the agricultural robotics sector.

Founded in 1926, Western Growers represents local and regional family farmers growing fresh produce in Arizona, California, Colorado and New Mexico

The VINE, a UC-ANR initiative, is California’s agriculture, food and biotech innovation network. Its mission is to harness the power of open innovation to help industries and entrepreneurs grow and scale globally while catalyzing technology innovation and commercialization for productive, sustainable, and equitable food systems.

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