GUSS Automation now part of joint venture with John Deere
High-value crops (HVCs), such as orchards and vineyards, generate significantly higher value per acre than grains or oilseeds. The three primary high-value crop categories include bedded crops (vegetables and melons), vineyards (grapes and other berries), and orchard crops (almonds, citrus, olives, apples, etc.).
“As demand for high-value crops grows, we see significant opportunities to help growers be more productive while addressing the challenges of increasing labor costs and finding skilled labor to operate equipment,” Chris Davison, director, Small Tractor and HVC Production Systems at John Deere, said in a news release. “The GUSS team has a deep understanding of the high-value crop production system, as well as strong relationships with customers and a proven track record of deploying innovative technology.”
“Deere and GUSS are both committed to investing in innovation and technology to help farmers be more productive and profitable while growing more food using fewer resources,” Davison said.
Through a joint venture, Deere will help GUSS further collaborate with the Deere sales channel and GUSS will continue its innovation and product development to best serve customers, Davison said.
GUSS was founded in 2018 and has approximately 35 full-time employees. GUSS will retain its employees, brand name, and trademark, and continue to operate from its current location. GUSS employees, customers, and business partners should notice little change in daily operations resulting from the joint venture.
For more information on Deere & Co. visit www.deere.com/en/news/.