May 26, 2021

Justin Timberlake among celebrities investing in vertical farming company

Recent media reports indicate Justin Timberlake is putting his money into a high-growth sector – literally.

He’s one of several celebrities who just invested in Bowery Farming, the largest vertical farming company in the U.S.  What is vertical farming?  It’s a method of growing crops indoors in stacked vertical layers, using controlled environments to ensure optimal plant growth.  It uses much less land than conventional farming and can produce a larger variety of simultaneous crops year-round.

Bowery produce can be found in over 850 grocery stores, including Safeway, Acme, Giant Food, Walmart and Whole Foods. It’s also sold via Amazon Fresh.

The company just raised $300 million in its latest round of funding, and Justin was part of that round, as was Natalie Portman, celebrity chef and activist José Andrés, basketball star Chris Paul and race car driver Lewis Hamilton.