Apr 18, 2019Nutritionist, blogger Stacey Mattinson to campaign for HoneySweet Onions
Nutrition coach and dietitian blogger Stacey Mattinson will lead a promotional campaign for HoneySweet Onions.
Stacey’s whole foods approach to health and wellness have been featured in a variety of popular media outlets, including Shape, Women’s Health, Weight Watchers, NBC News and more. The promotion is being conducted by J&D Produce, a leading grower, packer and shipper of fresh vegetables.
“Stacey’s passion for produce and healthy eating personifies our company’s values,” said J&D Produce President Jimmy Bassetti. “We’re excited to have her represent us with reaching a younger, consumer audience and educating them on the consistent quality and premium, mild flavor of our HoneySweet onion variety that’s available year-round.”
The consumer marketing campaign will launch this summer and be customized for participating retailers. Stacey will lead a team of food bloggers to generate excitement and buzz. Additional activities will include:
- Engaging, eye-catching POS displays.
- New consumer website.
- Digital coupon offering.
- Social media contest.
- Retail Dietitian resource guide.
- Recipe and how-to content with video and photography.
“These marketing activities are designed to help retailer’s maximize sales,” stated Bret Erickson, Sr. VP Business Affairs for J&D Produce. “While most onions in the industry have a pungency level of 5, our HoneySweet onions consistently rates with a pungency level of 1.8 – 2.4 providing us with lots of great information to share with shoppers.”
Stacey will be featured in the J&D Produce Booth #74 during the Viva Fresh Expo at the JW Marriott Hill Country Resort in San Antonio, Texas on Saturday, April 27 where she’ll hand out one of her signature recipes and showcase her HoneySweet Onion Retail Dietitian Resource Guide. For more information on the HoneySweet onion variety, visit www.littlebearproduce.com.
Above: J&D Produce is announcing a new consumer marketing campaign during the 2019 Viva Fresh Expo featuring nutrition coach and dietitian blogger, Stacey Mattinson. Photo: Full Tilt Marketing