June 15, 2026

The Produce Coalition emerges to support USMCA, tariff-free produce trade

A newly formed produce industry coalition plans to advocate for continued tariff-free agricultural trade under USMCA as the agreement undergoes its six-year review.

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The Produce Coalition for USMCA has officially launched to advocate for continued tariff-free trade of agricultural products under the U.S.-Mexico-Canada Agreement (USMCA) and to support consumer access to fresh produce.

The coalition said it represents produce companies involved in growing, packing, shipping, distributing and selling fresh fruits and vegetables in the United States. In a statement, the group said USMCA plays an important role in supporting North America’s integrated produce supply chain and helping ensure year-round availability of fresh produce.

“We support an integrated North American produce supply chain that ensures a reliable, year-round supply
of healthy, affordable, fresh fruits and vegetables for American consumers. By fostering seamless cross-border trade and collaboration, the USMCA helps keep grocery shelves stocked, supports agricultural jobs and contributes to a safer, stronger, and more prosperous America,” said a statement released by the group.

The launch comes as the U.S., Mexico and Canada conduct the agreement’s required six-year joint review. The coalition said it plans to highlight USMCA’s significance to U.S. agriculture and consumers during the review process.

The group cited a recent Purdue University study that found tariff reductions under NAFTA and USMCA have reduced food costs, saving the average household about $700 annually on groceries. According to the coalition, maintaining current market access under USMCA helps keep produce affordable while supporting science-based trade policies and mechanisms for resolving disputes before they become trade barriers.