Spring frost damage increases focus on postharvest produce protection
Fresh Inset says widespread spring frost damage across key growing regions is increasing the importance of postharvest technology and shelf-life protection for produce suppliers.
Severe spring frost events across major growing regions in North America and Europe are increasing pressure on vegetable and produce suppliers to reduce postharvest losses and protect marketable crops through the supply chain.
According to Fresh Inset, freeze events during critical bloom and early production windows in 2026 caused widespread crop damage in multiple fruit and produce regions, tightening available supplies and increasing the importance of shelf-life management after harvest.
The company cited Food and Agriculture Organization estimates showing roughly 45% of fresh produce is lost or wasted annually throughout the supply chain, with significant losses occurring after harvest during storage, transportation and retail handling.
Fresh Inset said ethylene exposure remains one of the leading drivers of produce deterioration, accelerating ripening, softening and spoilage in crops including tomatoes, peppers and avocados.
The company’s Vidre+ postharvest technology is designed to slow ethylene-related ripening by using an active packaging label or packaging integration system that helps extend shelf life without additional packing-line equipment.
Fresh Inset reported internal trial data showing shelf-life extensions of up to 12 days for tomatoes and bell peppers, along with additional storage and shipping flexibility for several produce categories.
Company officials said tighter supplies caused by weather volatility are increasing industry interest in postharvest technologies aimed at reducing shrink and preserving quality throughout distribution channels.
Source: Fresh Inset; Photo via Fresh Inset