Tiger-Sul adds veteran marketing manager David Hans

Global agriculture firm Tiger-Sul Products has added veteran marketer Dave Hans to its team.

Hans is a familiar face to the Tiger-Sul team. He previously led the company’s marketing and branding programs for four and a half years, from 2012 through 2016. Hans will now drive marketing and new initiatives for Tiger-Sul.

Tiger-Sul Products sells Sulphur Bentonite and Sulphur Bentonite micronutrients technology.

“Growers all over the world are under pressure to feed more people with the same resources,” said company president and CEO Don Cherry. “Tiger-Sul’s response to this need is to continue to develop new products that raise the expectations of what sulphur fertilizers can do to help increase yields. Dave has a successful history in agriculture communicating innovative ideas, which makes him the right person to help lead Tiger-Sul’s marketing program.”

Hans comes to Tiger-Sul with the experience of successfully leading projects for Fortune 100 companies and supporting marketing communications efforts in the U.S., Canada, Latin America, Europe and Asia-Pacific regions. Hans is a two-time recipient of the New York Marketing Association Effie Award for marketing impact and record sales. He has a broad range of experience in the agricultural sector driving long-term strategies and overseeing product launches.